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  • Search: subject:"Marketing management"
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Year of publication
Subject
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Marketingmanagement 19,369 Marketing management 18,918 Marketing 4,802 Consumer behaviour 3,691 Konsumentenverhalten 3,680 Theory 2,475 Theorie 2,473 Relationship marketing 2,398 Beziehungsmarketing 2,389 Brand management 1,872 Markenführung 1,861 Online-Marketing 1,727 Internet marketing 1,685 Deutschland 1,668 Germany 1,624 Strategisches Management 1,282 Social Web 1,245 Social web 1,245 Unternehmenserfolg 1,112 Firm performance 1,107 Strategic management 1,036 Innovation 927 USA 913 Markenartikel 903 Brand 902 Markenimage 894 Brand image 890 SME 872 KMU 871 United States 871 Internationales Marketing 853 International marketing 838 Marktforschung 830 Werbung 824 Advertising 781 Werbewirkung 759 Advertising effects 756 Market research 715 Marketing theory 657 Marketingtheorie 649
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Online availability
All
Undetermined 5,387 Free 2,258 CC license 238
Type of publication
All
Article 11,793 Book / Working Paper 8,257 Journal 49
Type of publication (narrower categories)
All
Article in journal 8,875 Aufsatz in Zeitschrift 8,875 Aufsatz im Buch 2,384 Book section 2,384 Hochschulschrift 1,197 Graue Literatur 1,084 Non-commercial literature 1,084 Thesis 989 Lehrbuch 759 Collection of articles of several authors 704 Sammelwerk 704 Textbook 643 Bibliografie enthalten 547 Bibliography included 547 Arbeitspapier 489 Working Paper 489 Case study 448 Fallstudie 448 Aufsatzsammlung 427 Konferenzschrift 223 Ratgeber 186 Guidebook 176 research-article 147 Conference proceedings 139 Reprint 123 Glossar enthalten 100 Glossary included 100 Handbook 87 Handbuch 87 Conference paper 86 Konferenzbeitrag 86 Dissertation u.a. Prüfungsschriften 64 Festschrift 47 Collection of articles written by one author 42 Fallstudiensammlung 42 Sammlung 42 Bibliografie 39 Amtsdruckschrift 33 Government document 33 review-article 33
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Language
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English 15,266 German 4,406 Undetermined 239 French 73 Polish 42 Russian 32 Hungarian 24 Spanish 16 Dutch 15 Swedish 12 Ukrainian 11 Italian 10 Romanian 4 Bulgarian 3 Portuguese 3 Slovak 3 Czech 2 Serbian 2 Turkish 2 Valencian 1 Danish 1 Finnish 1 Croatian 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 127 Bruhn, Manfred 107 Homburg, Christian 80 Meffert, Heribert 73 Pepels, Werner 58 Sheth, Jagdish N. 49 Keller, Kevin Lane 47 Kirchgeorg, Manfred 39 Kitchen, Philip J. 39 Kumar, V. 38 Tomczak, Torsten 38 Backhaus, Klaus 37 Esch, Franz-Rudolf 36 Wiedmann, Klaus-Peter 33 Bauer, Hans H. 32 Vrontis, Demetris 32 Kleinaltenkamp, Michael 31 Albers, Sönke 30 Piercy, Nigel 30 McDonald, Malcolm 28 Kerin, Roger A. 27 Berndt, Ralph 26 Burmann, Christoph 26 Hinson, Robert 26 Schultz, Don E. 26 Di Benedetto, C. Anthony 25 Kuß, Alfred 25 Pauwels, Koen 25 Peter, Jerome Paul 25 Varadarajan, Rajan 25 Baker, Michael John 24 Diller, Hermann 24 Ferrell, O. C. 24 Fritz, Wolfgang 24 Lindgreen, Adam 24 Melewar, T. C. 24 O'Cass, Aron 24 Aaker, David A. 23 Balmer, John M. T. 23 Belz, Christian 23
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Institution
All
American Marketing Association 61 Springer Fachmedien Wiesbaden 61 Books on Demand GmbH <Norderstedt> 18 European Society for Opinion and Marketing Research 17 IGI Global 16 Fördergesellschaft Marketing an der Universität Augsburg 14 Verlag Franz Vahlen 13 Haufe-Lexware GmbH & Co. KG 10 Verlag Dr. Kovač 10 National Bureau of Economic Research 9 De Gruyter Oldenbourg 8 Duncker & Humblot 8 Fachhochschule Reutlingen / European School of Business 8 Harvard Graduate School of Business Administration 8 American Management Association 7 Chartered Institute of Marketing 7 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 7 NetLibrary, Inc 7 UVK Verlagsgesellschaft mbH 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 AMACOM 6 DePaul University / College of Commerce 6 Edward Elgar Publishing 6 Information Resources Management Association 6 Uni-Taschenbücher GmbH 6 Wiley-VCH 6 Campus Verlag 5 Center of Market Oriented Product and Production Management 5 Erasmus Research Institute of Management 5 W. Kohlhammer GmbH 5 Berliner Wissenschafts-Verlag 4 Erich Schmidt Verlag 4 Europäische Kommission / Generaldirektion Wirtschaft und Finanzen 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Gesellschaft Entwicklung, Konstruktion, Vertrieb 4 INSEAD 4 Internationales Arbeitsamt 4 Macquarie University / Department of Economics 4 OECD 4 Pearson Studium 4
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Published in...
All
Journal of business research : JBR 399 Industrial marketing management : the international journal for industrial and high-tech firms 283 Journal of strategic marketing 210 SpringerLink / Bücher 210 European journal of marketing : EJM 139 Journal of marketing management : MM 139 Journal of marketing communications 135 Journal of the Academy of Marketing Science 129 Europäische Hochschulschriften / 5 128 Journal of marketing 120 Journal of retailing and consumer services 113 The journal of business & industrial marketing 111 Marketing intelligence & planning 107 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 81 Gabler Edition Wissenschaft 78 Springer eBook Collection 70 European Journal of Marketing 69 The journal of brand management : an international journal 69 Marketing Intelligence & Planning 68 Business horizons 65 The journal of product & brand management 65 Management science : journal of the Institute for Operations Research and the Management Sciences 63 Asia Pacific journal of marketing and logistics 60 Lehrbuch 59 The marketing review 54 Marketing science 52 Journal of marketing research : JMR 51 Psychology & marketing 51 International journal of technology marketing : IJTMkt 50 International marketing review 50 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 49 Journal of advertising research 48 Journal of global marketing 48 International review on public and non-profit marketing 46 Marketing : ZFP ; journal of research and management 46 International journal of internet marketing and advertising : IJIMA 45 AMS review : official publication of the Academy of Marketing Science 44 Journal of marketing management : JMM ; journal of the Academy of Marketing 44 Springer eBook Collection / Business and Economics 43 International journal of advertising : the review of marketing communications 42
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Source
All
ECONIS (ZBW) 19,106 USB Cologne (EcoSocSci) 580 Other ZBW resources 257 RePEc 81 BASE 66 EconStor 9
Showing 1 - 10 of 20,099
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Does a tick make it alright? : transgender and non-binary people's perspective and behaviour towards the Rainbow Tick
Smith, Johnpaul; Kennedy, Ann-Marie - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1688-1717
Persistent link: https://www.econbiz.de/10015194129
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Traditional vs. digital : a framework for tourism destination marketing planning process
Zlatanov, Sonja; Gašić, Marko; Janković-Filipović, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 15 (2024) 1, pp. 81-87
Persistent link: https://www.econbiz.de/10014635260
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de/10015190404
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de/10015190421
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
Persistent link: https://www.econbiz.de/10015192980
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The key role of market orientation in innovation ambidexterity in agribusiness firms
Corchuelo Martínez-Azúa, María Beatriz; Dias, … - In: Review of managerial science : RMS 19 (2025) 1, pp. 39-65
Persistent link: https://www.econbiz.de/10015194516
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Strategic-hybrid orientations and perceived business performance in medium/high-tech SMEs
Magalhães-Teixeira, Antonio Manuel; Roldán, José L.; … - In: European business review 37 (2025) 1, pp. 49-81
Persistent link: https://www.econbiz.de/10015197006
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Der Einsatz der 4 (Marketing) Politiken im Markt für komplementäre und alternative Medizin - eine Literaturanalyse mit Fallbeispielen und Empfehlungen : Essay
Bergmann, Holger - 2025
Persistent link: https://www.econbiz.de/10015173451
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Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis
Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - In: Journal of business research : JBR 186 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015154429
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