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  • Search: subject:"Marketing management"
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Year of publication
Subject
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Marketingmanagement 15,595 Marketing management 14,936 Marketing 3,167 Consumer behaviour 2,215 Konsumentenverhalten 2,215 Theory 2,198 Theorie 2,197 Beziehungsmarketing 1,692 Relationship marketing 1,690 Deutschland 1,590 Germany 1,548 USA 1,287 United States 1,260 Brand management 1,194 Markenführung 1,194 Strategisches Management 1,036 Online-Marketing 962 Internet marketing 928 Unternehmenserfolg 900 Firm performance 895 Strategic management 812 Innovation 744 Internationales Marketing 701 International marketing 678 SME 672 KMU 671 Marktforschung 657 Social Web 581 Social web 581 Werbung 581 Market research 550 Advertising 533 Markenimage 524 Marketingtheorie 524 Brand image 521 Marketing theory 515 Innovationsmanagement 477 Lieferantenmanagement 463 Supplier relationship management 463 Innovation management 461
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Online availability
All
Undetermined 3,036 Free 1,293
Type of publication
All
Article 8,999 Book / Working Paper 7,013 Journal 52
Type of publication (narrower categories)
All
Article in journal 6,753 Aufsatz in Zeitschrift 6,753 Aufsatz im Buch 2,113 Book section 2,113 Hochschulschrift 1,163 Graue Literatur 1,050 Non-commercial literature 1,050 Thesis 991 Lehrbuch 717 Collection of articles of several authors 692 Sammelwerk 692 Textbook 638 Bibliografie enthalten 546 Bibliography included 546 Arbeitspapier 459 Working Paper 459 Case study 448 Fallstudie 448 Aufsatzsammlung 322 Konferenzschrift 200 Ratgeber 185 Guidebook 176 Conference proceedings 136 Reprint 118 Glossar enthalten 99 Glossary included 99 Handbook 86 Handbuch 86 Dissertation u.a. Prüfungsschriften 64 Conference paper 58 Konferenzbeitrag 58 Festschrift 44 Collection of articles written by one author 40 Sammlung 40 Fallstudiensammlung 37 Amtsdruckschrift 35 Government document 35 Bibliografie 34 Systematic review 28 Übersichtsarbeit 28
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Language
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English 11,391 German 4,245 Undetermined 241 French 74 Polish 42 Russian 30 Hungarian 24 Spanish 16 Dutch 15 Swedish 11 Ukrainian 11 Italian 10 Romanian 4 Bulgarian 3 Portuguese 3 Slovak 3 Czech 2 Turkish 2 Valencian 1 Danish 1 Finnish 1 Croatian 1 Kazakh 1 Macedonian 1 Slovenian 1 Serbian 1
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Author
All
Kotler, Philip 108 Bruhn, Manfred 100 Homburg, Christian 77 Meffert, Heribert 72 Pepels, Werner 57 Keller, Kevin Lane 41 Sheth, Jagdish N. 41 Kirchgeorg, Manfred 38 Kumar, V. 38 Tomczak, Torsten 36 Backhaus, Klaus 34 Wiedmann, Klaus-Peter 33 Bauer, Hans H. 31 Kleinaltenkamp, Michael 31 Esch, Franz-Rudolf 30 Piercy, Nigel 28 Vrontis, Demetris 28 Albers, Sönke 27 Kerin, Roger A. 27 Kitchen, Philip J. 27 Berndt, Ralph 25 Burmann, Christoph 25 Peter, Jerome Paul 25 Diller, Hermann 24 Kuß, Alfred 24 O'Cass, Aron 24 Belz, Christian 23 Fritz, Wolfgang 23 McDonald, Malcolm 22 Melewar, T. C. 22 Reinecke, Sven 22 Varadarajan, Rajan 22 Ahlert, Dieter 21 Hartley, Steven W. 21 Kotabe, Masaaki 21 Morgan, Neil A. 21 Schultz, Don E. 21 Armstrong, Gary 20 Balmer, John M. T. 20 Fantapié Altobelli, Claudia 20
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Institution
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Springer Fachmedien Wiesbaden 59 American Marketing Association 56 Books on Demand GmbH <Norderstedt> 18 European Society for Opinion and Marketing Research 15 Fördergesellschaft Marketing an der Universität Augsburg 14 IGI Global 13 Verlag Franz Vahlen 11 OECD 10 Verlag Dr. Kovač 10 Fachhochschule Reutlingen / European School of Business 8 Harvard Graduate School of Business Administration 8 Haufe-Lexware GmbH & Co. KG 8 Chartered Institute of Marketing 7 Information Resources Management Association 7 National Bureau of Economic Research 7 NetLibrary, Inc 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 AMACOM 6 Duncker & Humblot 6 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 6 American Management Association 5 Center of Market Oriented Product and Production Management 5 DePaul University / College of Commerce 5 Erasmus Research Institute of Management 5 Berliner Wissenschafts-Verlag 4 Campus Verlag 4 De Gruyter Oldenbourg 4 Erich-Schmidt-Verlag <Berlin> 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Gesellschaft Entwicklung, Konstruktion, Vertrieb 4 INSEAD 4 Internationales Arbeitsamt 4 Macquarie University / Department of Economics 4 RWTH Aachen 4 Springer Gabler <Firma> 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 University of Western Sydney 4 W. Kohlhammer GmbH 4 Wiley-VCH 4
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Published in...
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Journal of business research : JBR 306 Industrial marketing management : the international journal for industrial and high-tech firms 221 Journal of strategic marketing 177 European journal of marketing : EJM 129 Europäische Hochschulschriften / 5 128 Journal of marketing management : MM 122 Journal of the Academy of Marketing Science 103 Journal of marketing communications 100 Journal of marketing 96 The journal of business & industrial marketing 93 SpringerLink / Bücher 83 Marketing intelligence & planning 82 Gabler Edition Wissenschaft 78 Springer eBook Collection 71 Journal of retailing and consumer services 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 65 Management science : journal of the Institute for Operations Research and the Management Sciences 60 The journal of brand management : an international journal 56 Lehrbuch 52 The marketing review 48 Business horizons 47 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 43 Springer eBook Collection / Business and Economics 43 Asia Pacific journal of marketing and logistics 42 Jahrbuch der Absatz- und Verbrauchsforschung 41 Journal of advertising research 41 Journal of marketing research : JMR 41 Marketing : ZFP ; journal of research and management 41 International journal of technology marketing : IJTMkt 40 Journal of global marketing 40 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 40 Journal of business economics : JBE 39 Harvard-Business-Manager : das Wissen der Besten 38 Journal of business ethics : JOBE 36 Marketing letters : a journal of research in marketing 36 Psychology & marketing 35 The journal of product & brand management 35 AMS review : official publication of the Academy of Marketing Science 34 Harvard business review : HBR 34 International marketing review 34
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Source
All
ECONIS (ZBW) 15,330 USB Cologne (EcoSocSci) 580 RePEc 81 BASE 66 EconStor 5 Other ZBW resources 2
Showing 1 - 10 of 16,064
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław; Sekliuckiene, Jurgita; Kozma, … - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 41-60). 2023
Persistent link: https://www.econbiz.de/10013548009
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn; Lamey, Lien - In: Journal of marketing 87 (2023) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri; Salonen, Anna; Yrjänen, Meri - In: The journal of business & industrial marketing 38 (2023) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors,...
Persistent link: https://www.econbiz.de/10013500906
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
Persistent link: https://www.econbiz.de/10013560230
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Differential impact of customer equity drivers on satisfaction : the case of China's telecommunications industry
Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 24 (2023) 4, pp. 178-189
Persistent link: https://www.econbiz.de/10013555701
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Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms
Navaia, Eurico Colarinho; Moreira, António; Ribau, Cláudia - In: Economies : open access journal 11 (2023) 2, pp. 1-16
Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
Persistent link: https://www.econbiz.de/10013567710
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10013573382
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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