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~person:"Varadarajan, Rajan"
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Marketing management
22
Marketingmanagement
22
Marketing
5
Marketing theory
4
Rajan Varadarajan
4
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3
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3
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Varadarajan, Rajan
Kotler, Philip
117
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104
Homburg, Christian
78
Meffert, Heribert
73
Pepels, Werner
57
Keller, Kevin Lane
43
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
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Kumar, V.
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Tomczak, Torsten
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Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Kitchen, Philip J.
31
Albers, Sönke
29
Piercy, Nigel
28
Vrontis, Demetris
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Kerin, Roger A.
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Berndt, Ralph
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Burmann, Christoph
25
Kuß, Alfred
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Peter, Jerome Paul
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Diller, Hermann
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Fritz, Wolfgang
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O'Cass, Aron
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Reinecke, Sven
24
Belz, Christian
23
McDonald, Malcolm
22
Melewar, T. C.
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Ahlert, Dieter
21
Armstrong, Gary
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Balmer, John M. T.
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
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Legends in strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
22
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Foundations of strategic marketing
Varadarajan, Rajan
- In:
The Routledge companion to strategic marketing
,
(pp. 3-19)
.
2021
Persistent link: https://www.econbiz.de/10012498413
Saved in:
3
Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
Saved in:
4
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
7
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
8
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
9
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
10
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
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