Search Results - subject:"Marketing results"

Nicolescu, Luminița; Rîpa, Alexandru Ioan - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-13

, including marketing results (MR), in today's highly dynamic and competitive business environment. Simultaneously, CRM can be …

Persistent link: https://www.econbiz.de/10015176860

Fidel, Pilar; Cervera, Ampario; Schlesinger, Walesska - In: Knowledge management research & practice : KMRP 14 (2016) 2, pp. 195-203

Persistent link: https://www.econbiz.de/10011481861

Fidel, Pilar; Schlesinger, Walesska; Cervera, Amparo - In: Journal of Business Research 68 (2015) 7, pp. 1426-1428

CKM and customer collaboration's effect on marketing results. Findings have important academic and managerial implications … marketing results. …

Persistent link: https://www.econbiz.de/10011264159

Fidel, Pilar; Schlesinger, Walesska; Cervera, Amparo - In: Journal of business research : JBR 68 (2015) 7, pp. 1426-1428

Persistent link: https://www.econbiz.de/10011297944