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  • Search: subject:"Marketing theory"
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Year of publication
Subject
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Marketing theory 3,499 Marketingtheorie 3,330 Marketing 1,068 Marketing management 665 Marketingmanagement 656 Theory 539 Theorie 537 Consumer behaviour 453 Konsumentenverhalten 424 Relationship marketing 354 Marktforschung 341 Beziehungsmarketing 335 Market research 315 Service-Dominant Logic 244 Service-dominant logic 244 USA 210 History of economic thought 202 Ökonomische Ideengeschichte 202 United States 201 Bibliometrics 200 Bibliometrie 200 Brand management 187 Markenführung 165 Betriebliche Wertschöpfung 135 Value creation 135 Deutschland 132 Germany 125 Services marketing 124 Customer integration 120 Kundenintegration 120 Business-to-business marketing 116 B-to-B-Marketing 114 Dienstleistungsmarketing 112 Lieferantenmanagement 105 Supplier relationship management 105 International marketing 88 Kundenwert 84 Markenartikel 84 Customer value 83 Brand 82
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Online availability
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Undetermined 1,035 Free 259 CC license 8
Type of publication
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Article 2,316 Book / Working Paper 1,327 Journal 30
Type of publication (narrower categories)
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Article in journal 1,408 Aufsatz in Zeitschrift 1,408 Aufsatz im Buch 569 Book section 569 Collection of articles of several authors 203 Sammelwerk 203 Hochschulschrift 193 Graue Literatur 188 Non-commercial literature 188 Lehrbuch 182 Reprint 181 Textbook 165 Thesis 157 Arbeitspapier 117 Working Paper 117 research-article 96 Aufsatzsammlung 90 Konferenzschrift 86 Bibliografie enthalten 67 Bibliography included 67 Conference proceedings 54 review-article 54 conceptual-paper 53 Festschrift 43 Glossar enthalten 40 Glossary included 40 Biografie 34 Biography 34 viewpoint 32 Collection of articles written by one author 28 Sammlung 28 non-article 28 Case study 24 Fallstudie 24 review 23 Handbook 18 Handbuch 18 Mehrbändiges Werk 18 Multi-volume publication 18 Conference paper 10
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Language
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English 2,975 German 620 Undetermined 41 Polish 16 French 12 Croatian 3 Italian 2 Dutch 2 Portuguese 2 Russian 2 Slovak 2 Ukrainian 2 Danish 1 Romanian 1 Spanish 1 Swedish 1
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Author
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Tadajewski, Mark 89 Hunt, Shelby D. 64 Sheth, Jagdish N. 62 Kotler, Philip 43 Vargo, Stephen L. 40 Jones, D. G. Brian 34 Brown, Stephen 33 Lusch, Robert F. 33 Malhotra, Naresh K. 33 Grönroos, Christian 29 Maclaran, Pauline 29 Shaw, Eric H. 26 Wooliscroft, Ben 23 Homburg, Christian 20 Saren, Michael 20 Kuß, Alfred 19 Bruhn, Manfred 18 Keller, Kevin Lane 18 Kleinaltenkamp, Michael 17 Kumar, V. 16 Svensson, Göran 16 Freiling, Jörg 15 Lehmann, Donald R. 15 Dholakia, Nikhilesh 14 Layton, Roger A. 14 Stremersch, Stefan 14 Wensley, Robin 14 Hanssens, Dominique M. 13 Baker, Michael John 12 Belk, Russell W. 12 Dixon, Donald F. 12 Gummesson, Evert 12 Hauser, John R. 12 Wierenga, Berend 12 Ferrell, O. C. 11 Firat, A. Fuat 11 Franses, Philip Hans 11 Green, Paul E. 11 Hyman, Michael R. 11 Kollmann, Tobias 11
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Institution
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American Marketing Association 41 Springer Fachmedien Wiesbaden 8 Erasmus Research Institute of Management 7 Edward Elgar Publishing 6 Academy of Marketing Science 5 Duncker & Humblot 4 Academy of Marketing 3 European Marketing Academy 3 Springer Gabler <Firma> 3 Universität St. Gallen 3 Academy of Marketing / Conference <48., 2015, Limerick, Shannon> 2 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 American Management Association 2 Hanken Svenska Handelshögskolan 2 Hrvatsko Društvo za Marketing 2 Marketing Science Institute <Cambridge, Mass.> 2 Svenska Handelshögskolan <Helsinki> 2 Sveučilište u Zagrebu / Katedra za Marketing 2 Universität St. Gallen / Institut für Marketing und Handel 2 AMA Summer Academic Conference <2021, Online> 1 AMA Summer Academic Conference <2023, San Francisco, Calif.> 1 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 1 AMACOM 1 Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne> 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.> 1 Association of Marketing Theory and Practice 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband Deutscher Marktforscher 1 Center for Economic Research <Tilburg> 1 College of Social and Health Sciences 1
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Published in...
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Marketing theory 96 Journal of historical research in marketing 93 SpringerLink / Bücher 85 European Journal of Marketing 76 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of macromarketing : examining the interactions among markets, marketing, and society 70 Journal of marketing management : MM 66 Journal of business research : JBR 49 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 47 Journal of the Academy of Marketing Science 47 Journal of macromarketing 42 Journal of Historical Research in Marketing 40 Legends in marketing 40 AMS review : official publication of the Academy of Marketing Science 37 European journal of marketing : EJM 36 Journal of marketing 32 Marketing Intelligence & Planning 30 Springer eBook Collection / Business and Economics 30 Strategic Direction 29 History of marketing thought ; Volume 1 28 Journal of marketing management : JMM ; journal of the Academy of Marketing 26 Marketing : ZFP ; journal of research and management 26 Journal of marketing education : JME 25 History of marketing thought ; Volume 2 24 Review of marketing research 24 Journal of marketing research : JMR 23 Marketing science 22 SAGE library in marketing 21 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 20 Lehrbuch 19 Major theoretical debates and contemporary issues in marketing theory 18 The SAGE handbook of marketing theory 18 Journal of Social Marketing 17 The development of marketing theory and its philosophical underpinnings 17 The history of marketing science 17 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 16 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 16 Critical marketing : issues in contemporary marketing 15 Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven 15 Gabler Edition Wissenschaft 15
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Source
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ECONIS (ZBW) 3,291 Other ZBW resources 295 USB Cologne (EcoSocSci) 49 BASE 19 RePEc 15 USB Cologne (business full texts) 3 EconStor 1
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Showing 1 - 10 of 3,673
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
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Tracing the evolution of the marketing discipline through the lens of theory and Practice : a journal-centric view
Kumar, V.; Rajan, Bharath; Gupta, Shaphali - In: Journal of business research : JBR 188 (2025), pp. 1-17
Persistent link: https://www.econbiz.de/10015159460
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Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - In: Industrial marketing management : the international … 126 (2025), pp. 18-29
Persistent link: https://www.econbiz.de/10015386516
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Enhancing customer experience through IIoT-driven coopetition : a service-dominant logic approach in networks
Silva, Agostinho da; Cardoso, Antonio J. Marques - In: Logistics 9 (2025) 2, pp. 1-26
Background: In an increasingly digitized supply chain landscape, small and medium-sized enterprises (SMEs) face mounting challenges in regard to delivering differentiated and responsive customer experiences. This study investigates the role of Industrial Internet of Things-enabled coopetition...
Persistent link: https://www.econbiz.de/10015436389
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Harnessing technology to drive coopetition and value co-creation : a service-dominant perspective
Silva, Agostinho da; Cardoso, Antonio J. Marques - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-29
Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and...
Persistent link: https://www.econbiz.de/10015337359
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Taste, trend, and turmoil : tracking the life cycle of internet-famous restaurants through customer satisfaction
Wu, Jie; Zhang, Chen; Huang, Guoqiong Ivanka; Yang, Tong; … - 2025
Persistent link: https://www.econbiz.de/10015359372
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Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya; Nigam, Achint; Bhutani, Chitrakshi - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10014306965
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The gloomy side of value co-creation for service employees
Terblanche, Nic S.; Babin, Barry J. - In: The journal of services marketing 38 (2024) 10, pp. 44-65
Persistent link: https://www.econbiz.de/10015207225
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Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework
Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447
Persistent link: https://www.econbiz.de/10015164295
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Resource entanglement and indeterminacy : advancing the service-dominant logic through the philosophy of Karen Barad
Kleinaltenkamp, Michael; Kleinaltenkamp, Moritz J.; … - In: Marketing theory 24 (2024) 4, pp. 611-641
Persistent link: https://www.econbiz.de/10015164394
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