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  • Search: subject:"Marketingmanagement"
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Year of publication
Subject
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Marketingmanagement 15,730 Marketing management 14,926 Marketing 3,190 Konsumentenverhalten 2,210 Consumer behaviour 2,208 Theorie 2,202 Theory 2,199 Beziehungsmarketing 1,690 Relationship marketing 1,686 Deutschland 1,596 Germany 1,549 USA 1,286 United States 1,258 Markenführung 1,196 Brand management 1,194 Strategisches Management 1,039 Online-Marketing 962 Internet marketing 926 Unternehmenserfolg 899 Firm performance 894 Strategic management 811 Innovation 745 Internationales Marketing 704 International marketing 677 KMU 671 SME 671 Marktforschung 661 Werbung 596 Social Web 580 Social web 580 Market research 550 Advertising 540 Marketingtheorie 524 Markenimage 523 Brand image 520 Marketing theory 515 Innovationsmanagement 477 Lieferantenmanagement 462 Supplier relationship management 462 Innovation management 460
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Online availability
All
Undetermined 3,011 Free 1,172
Type of publication
All
Article 8,856 Book / Working Paper 7,106 Journal 52
Type of publication (narrower categories)
All
Article in journal 6,732 Aufsatz in Zeitschrift 6,732 Aufsatz im Buch 2,110 Book section 2,110 Hochschulschrift 1,164 Graue Literatur 1,051 Non-commercial literature 1,051 Thesis 987 Lehrbuch 718 Collection of articles of several authors 692 Sammelwerk 692 Textbook 639 Bibliografie enthalten 547 Bibliography included 547 Working Paper 466 Arbeitspapier 459 Case study 448 Fallstudie 448 Aufsatzsammlung 323 Konferenzschrift 200 Ratgeber 185 Guidebook 176 Conference proceedings 136 Reprint 118 Glossar enthalten 99 Glossary included 99 Handbook 86 Handbuch 86 Dissertation u.a. Prüfungsschriften 66 Conference paper 57 Konferenzbeitrag 57 Festschrift 44 Collection of articles written by one author 40 Sammlung 40 Fallstudiensammlung 38 Amtsdruckschrift 35 Government document 35 Bibliografie 34 Systematic review 28 Übersichtsarbeit 28
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Language
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English 11,437 German 4,265 Undetermined 127 French 77 Polish 41 Russian 30 Hungarian 24 Dutch 15 Spanish 14 Swedish 11 Ukrainian 11 Italian 10 Romanian 4 Bulgarian 3 Portuguese 3 Slovak 3 Turkish 2 Valencian 1 Czech 1 Danish 1 Finnish 1 Croatian 1 Kazakh 1 Macedonian 1 Slovenian 1 Serbian 1
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Author
All
Kotler, Philip 112 Bruhn, Manfred 101 Homburg, Christian 78 Meffert, Heribert 73 Pepels, Werner 57 Keller, Kevin Lane 43 Sheth, Jagdish N. 41 Kirchgeorg, Manfred 39 Kumar, V. 38 Tomczak, Torsten 37 Backhaus, Klaus 34 Wiedmann, Klaus-Peter 33 Bauer, Hans H. 31 Kleinaltenkamp, Michael 31 Esch, Franz-Rudolf 30 Albers, Sönke 29 Piercy, Nigel 28 Vrontis, Demetris 28 Kerin, Roger A. 27 Kitchen, Philip J. 27 Peter, Jerome Paul 27 Berndt, Ralph 26 Burmann, Christoph 25 Diller, Hermann 24 Kuß, Alfred 24 O'Cass, Aron 24 Belz, Christian 23 Fritz, Wolfgang 23 McDonald, Malcolm 23 Melewar, T. C. 22 Reinecke, Sven 22 Varadarajan, Rajan 22 Ahlert, Dieter 21 Fantapié Altobelli, Claudia 21 Hartley, Steven W. 21 Kotabe, Masaaki 21 Morgan, Neil A. 21 Schultz, Don E. 21 Armstrong, Gary 20 Balmer, John M. T. 20
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Institution
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Springer Fachmedien Wiesbaden 59 American Marketing Association 56 Books on Demand GmbH <Norderstedt> 18 European Society for Opinion and Marketing Research 15 Fördergesellschaft Marketing an der Universität Augsburg 14 IGI Global 13 Verlag Franz Vahlen 11 OECD 10 Verlag Dr. Kovač 10 Fachhochschule Reutlingen / European School of Business 8 Harvard Graduate School of Business Administration 8 Haufe-Lexware GmbH & Co. KG 8 Chartered Institute of Marketing 7 Information Resources Management Association 7 National Bureau of Economic Research 7 NetLibrary, Inc 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 AMACOM 6 Duncker & Humblot 6 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 6 American Management Association 5 Center of Market Oriented Product and Production Management 5 DePaul University / College of Commerce 5 Erasmus Research Institute of Management 5 Berliner Wissenschafts-Verlag 4 Campus Verlag 4 De Gruyter Oldenbourg 4 Erich-Schmidt-Verlag <Berlin> 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Gesellschaft Entwicklung, Konstruktion, Vertrieb 4 INSEAD 4 Internationales Arbeitsamt 4 Macquarie University / Department of Economics 4 RWTH Aachen 4 Springer Gabler <Firma> 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 W. Kohlhammer GmbH 4 Wiley-VCH 4 Cornell University / Department of Agricultural Economics 3
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Published in...
All
Journal of business research : JBR 304 Industrial marketing management : the international journal for industrial and high-tech firms 220 Journal of strategic marketing 177 European journal of marketing : EJM 129 Europäische Hochschulschriften / 5 128 Journal of marketing management : MM 122 Journal of the Academy of Marketing Science 103 Journal of marketing communications 100 Journal of marketing 96 The journal of business & industrial marketing 93 SpringerLink / Bücher 83 Marketing intelligence & planning 82 Gabler Edition Wissenschaft 78 Springer eBook Collection 70 Journal of retailing and consumer services 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 65 Management science : journal of the Institute for Operations Research and the Management Sciences 60 The journal of brand management : an international journal 56 Lehrbuch 52 The marketing review 48 Business horizons 47 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 43 Springer eBook Collection / Business and Economics 43 Asia Pacific journal of marketing and logistics 42 Jahrbuch der Absatz- und Verbrauchsforschung 41 Journal of advertising research 41 Journal of marketing research : JMR 41 Marketing : ZFP ; journal of research and management 41 International journal of technology marketing : IJTMkt 40 Journal of global marketing 40 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 40 Journal of business economics : JBE 39 Harvard-Business-Manager : das Wissen der Besten 38 Journal of business ethics : JOBE 36 Marketing letters : a journal of research in marketing 36 Psychology & marketing 35 AMS review : official publication of the Academy of Marketing Science 34 Harvard business review : HBR 34 International marketing review 34 The journal of product & brand management 34
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Source
All
ECONIS (ZBW) 15,307 USB Cologne (EcoSocSci) 681 EconStor 15 USB Cologne (business full texts) 5 RePEc 5 BASE 1
Showing 1 - 10 of 16,014
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław; Sekliuckiene, Jurgita; Kozma, … - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 41-60). 2023
Persistent link: https://www.econbiz.de/10013548009
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn; Lamey, Lien - In: Journal of marketing 87 (2023) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri; Salonen, Anna; Yrjänen, Meri - In: The journal of business & industrial marketing 38 (2023) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors,...
Persistent link: https://www.econbiz.de/10013500906
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
Persistent link: https://www.econbiz.de/10013560230
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Differential impact of customer equity drivers on satisfaction : the case of China's telecommunications industry
Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 24 (2023) 4, pp. 178-189
Persistent link: https://www.econbiz.de/10013555701
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Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms
Navaia, Eurico Colarinho; Moreira, António; Ribau, Cláudia - In: Economies : open access journal 11 (2023) 2, pp. 1-16
Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
Persistent link: https://www.econbiz.de/10013567710
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10013573382
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Effects of marketing indicators application on brand evaluation
Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
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