Search Results - subject:"Marketingmanagement"

Sustainability orientation and post-entry performance : the role of brand and market-oriented capabilities

Frimpong, Kwabena; Adomako, Samuel; Nguyen Phong Nguyen; … - In: Business strategy and the environment 34 (2025) 1, pp. 1189-1205

Persistent link: https://www.econbiz.de/10015357440

Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns

Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184

Persistent link: https://www.econbiz.de/10015358369

Export promotion programs and firm performance : linking knowledge, commitment, and market strategy to enhance competitiveness

Heriqbaldi, Unggul; Padilla, Miguel Angel Esquivias; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-12

This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms in international markets. Using data collected from...

Persistent link: https://www.econbiz.de/10015358653

The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies : a comparative study of customers with/without past negative experiences

Rasouli, Nasrin; Rasoolimanesh, S. Mostafa; … - In: International journal of hospitality management 126 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015358875

Transformative marketing education : drivers, outcomes, and research agenda

Kumar, Vikas; Rajan, Bharath; Garg, Vivek - In: Journal of marketing education : JME 47 (2025) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10015372894

Self-comparing with virtual influencers : effects on followers' wellbeing

Nasr, Lina I.; Mousavi, Sahar; Michaelidou, Nina - In: Psychology & marketing 42 (2025) 3, pp. 780-798

Persistent link: https://www.econbiz.de/10015373257

Marketing innovations and digital technologies : a systematic review, proposed framework, and future research agenda

Athaide, Gerard A.; Jeon, Jaihyun; Raj, S. P.; Sivakumar, K. - In: The journal of product innovation management : an … 42 (2025) 1, pp. 144-165

Persistent link: https://www.econbiz.de/10015373409

Advance selling strategy and pricing decisions with online reviews

Tang, Ming-Zhao; You, Tian-Hui; Cao, Bing-Bing - In: International transactions in operational research : a … 32 (2025) 5, pp. 3108-3137

Persistent link: https://www.econbiz.de/10015375848

When customer involvement promotes innovation performance : the moderating roles of coordination mechanisms with customers and external collaboration strategies

Li Pira, Stefano; Cabigiosu, Anna; Campagnolo, Diego - In: Journal of business research : JBR 192 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015422103

Communication accommodation for de-escalating consumer tensions in online brand communities

Dineva, Denitsa; Daunt, Kate L.; Bacile, Todd J. - In: Journal of business research : JBR 192 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015422166