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  • Search: subject:"Marketingmanagement"
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Year of publication
Subject
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Marketingmanagement 19,511 Marketing management 18,672 Marketing 4,813 Konsumentenverhalten 3,677 Consumer behaviour 3,674 Theorie 2,477 Theory 2,475 Beziehungsmarketing 2,390 Relationship marketing 2,385 Markenführung 1,865 Brand management 1,862 Online-Marketing 1,727 Internet marketing 1,681 Deutschland 1,678 Germany 1,625 Strategisches Management 1,286 Social Web 1,244 Social web 1,244 Unternehmenserfolg 1,112 Firm performance 1,107 Strategic management 1,034 Innovation 924 Markenartikel 905 USA 902 Brand 898 Markenimage 894 Brand image 890 KMU 872 SME 871 United States 870 Internationales Marketing 856 Werbung 839 Marktforschung 834 International marketing 823 Advertising 781 Werbewirkung 761 Advertising effects 755 Market research 707 Marketingtheorie 649 Marketing theory 637
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Online availability
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Undetermined 5,115 Free 2,144 CC license 238
Type of publication
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Article 11,404 Book / Working Paper 8,355 Journal 49
Type of publication (narrower categories)
All
Article in journal 8,863 Aufsatz in Zeitschrift 8,863 Aufsatz im Buch 2,382 Book section 2,382 Hochschulschrift 1,198 Graue Literatur 1,085 Non-commercial literature 1,085 Thesis 985 Lehrbuch 761 Collection of articles of several authors 704 Sammelwerk 704 Textbook 644 Bibliografie enthalten 548 Bibliography included 548 Working Paper 499 Arbeitspapier 489 Case study 448 Fallstudie 448 Aufsatzsammlung 429 Konferenzschrift 223 Ratgeber 186 Guidebook 176 Conference proceedings 139 Reprint 123 Glossar enthalten 100 Glossary included 100 Handbook 87 Handbuch 87 Conference paper 85 Konferenzbeitrag 85 Dissertation u.a. Prüfungsschriften 66 Festschrift 47 Fallstudiensammlung 43 Collection of articles written by one author 42 Sammlung 42 Bibliografie 39 Amtsdruckschrift 33 Government document 33 Einführung 29 Systematic review 28
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Language
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English 15,064 German 4,433 Undetermined 125 French 76 Polish 41 Russian 32 Hungarian 24 Dutch 15 Spanish 14 Swedish 12 Ukrainian 11 Italian 10 Romanian 4 Bulgarian 3 Portuguese 3 Slovak 3 Serbian 2 Turkish 2 Valencian 1 Czech 1 Danish 1 Finnish 1 Croatian 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 131 Bruhn, Manfred 107 Homburg, Christian 81 Meffert, Heribert 75 Pepels, Werner 58 Keller, Kevin Lane 49 Sheth, Jagdish N. 49 Kirchgeorg, Manfred 40 Tomczak, Torsten 39 Kitchen, Philip J. 38 Kumar, V. 38 Backhaus, Klaus 37 Esch, Franz-Rudolf 36 Wiedmann, Klaus-Peter 33 Albers, Sönke 32 Bauer, Hans H. 32 Kleinaltenkamp, Michael 32 Vrontis, Demetris 32 Piercy, Nigel 29 Berndt, Ralph 27 Burmann, Christoph 27 Kerin, Roger A. 27 McDonald, Malcolm 27 Peter, Jerome Paul 27 Hinson, Robert 26 Kuß, Alfred 26 Pauwels, Koen 25 Schultz, Don E. 25 Varadarajan, Rajan 25 Aaker, David A. 24 Baker, Michael John 24 Di Benedetto, C. Anthony 24 Diller, Hermann 24 Ferrell, O. C. 24 Fritz, Wolfgang 24 Melewar, T. C. 24 O'Cass, Aron 24 Reinecke, Sven 24 Balmer, John M. T. 23 Belz, Christian 23
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Institution
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American Marketing Association 61 Springer Fachmedien Wiesbaden 61 Books on Demand GmbH <Norderstedt> 18 European Society for Opinion and Marketing Research 17 IGI Global 16 Fördergesellschaft Marketing an der Universität Augsburg 14 Verlag Franz Vahlen 13 Haufe-Lexware GmbH & Co. KG 10 Verlag Dr. Kovač 10 National Bureau of Economic Research 9 De Gruyter Oldenbourg 8 Duncker & Humblot 8 Fachhochschule Reutlingen / European School of Business 8 Harvard Graduate School of Business Administration 8 American Management Association 7 Chartered Institute of Marketing 7 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 7 NetLibrary, Inc 7 UVK Verlagsgesellschaft mbH 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 AMACOM 6 DePaul University / College of Commerce 6 Edward Elgar Publishing 6 Information Resources Management Association 6 Uni-Taschenbücher GmbH 6 Wiley-VCH 6 Campus Verlag 5 Center of Market Oriented Product and Production Management 5 Erasmus Research Institute of Management 5 W. Kohlhammer GmbH 5 Berliner Wissenschafts-Verlag 4 Erich Schmidt Verlag 4 Europäische Kommission / Generaldirektion Wirtschaft und Finanzen 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Gesellschaft Entwicklung, Konstruktion, Vertrieb 4 INSEAD 4 Internationales Arbeitsamt 4 Macquarie University / Department of Economics 4 OECD 4 Pearson Studium 4
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Published in...
All
Journal of business research : JBR 399 Industrial marketing management : the international journal for industrial and high-tech firms 282 Journal of strategic marketing 210 SpringerLink / Bücher 210 European journal of marketing : EJM 139 Journal of marketing management : MM 139 Journal of marketing communications 135 Journal of the Academy of Marketing Science 129 Europäische Hochschulschriften / 5 128 Journal of marketing 120 Journal of retailing and consumer services 113 The journal of business & industrial marketing 111 Marketing intelligence & planning 107 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 81 Gabler Edition Wissenschaft 78 Springer eBook Collection 69 The journal of brand management : an international journal 69 Business horizons 65 The journal of product & brand management 65 Management science : journal of the Institute for Operations Research and the Management Sciences 63 Asia Pacific journal of marketing and logistics 60 Lehrbuch 59 The marketing review 54 Marketing science 52 Journal of marketing research : JMR 51 Psychology & marketing 51 International journal of technology marketing : IJTMkt 50 International marketing review 50 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 49 Journal of advertising research 48 Journal of global marketing 48 International review on public and non-profit marketing 46 Marketing : ZFP ; journal of research and management 46 International journal of internet marketing and advertising : IJIMA 45 AMS review : official publication of the Academy of Marketing Science 44 Journal of marketing management : JMM ; journal of the Academy of Marketing 44 Springer eBook Collection / Business and Economics 43 International journal of advertising : the review of marketing communications 42 Journal of business ethics : JOBE 42 Journal of retailing 42
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Source
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ECONIS (ZBW) 19,096 USB Cologne (EcoSocSci) 681 EconStor 20 USB Cologne (business full texts) 5 RePEc 5 BASE 1
Showing 1 - 10 of 19,808
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de/10015190404
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de/10015190421
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
Persistent link: https://www.econbiz.de/10015192980
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The key role of market orientation in innovation ambidexterity in agribusiness firms
Corchuelo Martínez-Azúa, María Beatriz; Dias, … - In: Review of managerial science : RMS 19 (2025) 1, pp. 39-65
Persistent link: https://www.econbiz.de/10015194516
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Strategic-hybrid orientations and perceived business performance in medium/high-tech SMEs
Magalhães-Teixeira, Antonio Manuel; Roldán, José L.; … - In: European business review 37 (2025) 1, pp. 49-81
Persistent link: https://www.econbiz.de/10015197006
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Der Einsatz der 4 (Marketing) Politiken im Markt für komplementäre und alternative Medizin - eine Literaturanalyse mit Fallbeispielen und Empfehlungen : Essay
Bergmann, Holger - 2025
Persistent link: https://www.econbiz.de/10015173451
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Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis
Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - In: Journal of business research : JBR 186 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015154429
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The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance
Mehrabi, Hamed; Chen, Yongjian; Ranaweera, Chatura - In: Marketing intelligence & planning 43 (2025) 1, pp. 181-209
Persistent link: https://www.econbiz.de/10015201433
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Responsive and proactive market orientation and hospital financial performance : the mediating effect of service program innovativeness
Dąbrowski, Dariusz; Kukier, Wioletta; Tybińkowska, Anna - In: Journal of entrepreneurship, management and innovation … 21 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015329623
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