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Search: subject:"Marketingmanagement"
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Subject
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Marketingmanagement
16,762
Marketing management
15,930
Marketing
3,419
Konsumentenverhalten
2,424
Consumer behaviour
2,422
Theorie
2,239
Theory
2,236
Beziehungsmarketing
1,821
Relationship marketing
1,817
Deutschland
1,646
Germany
1,596
Markenführung
1,324
Brand management
1,321
USA
1,290
United States
1,261
Strategisches Management
1,111
Online-Marketing
1,101
Internet marketing
1,061
Unternehmenserfolg
1,011
Firm performance
1,007
Strategic management
866
Innovation
824
Internationales Marketing
747
KMU
746
SME
746
International marketing
720
Marktforschung
686
Social Web
645
Social web
645
Werbung
634
Markenimage
581
Advertising
579
Brand image
578
Market research
571
Marketingtheorie
544
Marketing theory
534
Innovationsmanagement
522
Innovation management
504
Lieferantenmanagement
495
Supplier relationship management
495
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Online availability
All
Undetermined
3,545
Free
1,531
Type of publication
All
Article
9,326
Book / Working Paper
7,677
Journal
54
Type of publication (narrower categories)
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Article in journal
7,125
Aufsatz in Zeitschrift
7,125
Aufsatz im Buch
2,187
Book section
2,187
Hochschulschrift
1,190
Graue Literatur
1,059
Non-commercial literature
1,059
Thesis
986
Lehrbuch
751
Collection of articles of several authors
684
Sammelwerk
684
Textbook
642
Bibliografie enthalten
547
Bibliography included
547
Working Paper
473
Arbeitspapier
465
Case study
448
Fallstudie
448
Aufsatzsammlung
381
Konferenzschrift
207
Ratgeber
186
Guidebook
176
Conference proceedings
137
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
87
Handbuch
87
Dissertation u.a. Prüfungsschriften
66
Conference paper
62
Konferenzbeitrag
62
Festschrift
45
Fallstudiensammlung
41
Collection of articles written by one author
40
Sammlung
40
Bibliografie
37
Amtsdruckschrift
35
Government document
35
Systematic review
28
Übersichtsarbeit
28
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All
English
12,353
German
4,396
Undetermined
125
French
77
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
14
Swedish
11
Ukrainian
11
Italian
10
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
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Author
All
Kotler, Philip
121
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Albers, Sönke
31
Kitchen, Philip J.
31
Piercy, Nigel
28
Vrontis, Demetris
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Institution
All
Springer Fachmedien Wiesbaden
61
American Marketing Association
57
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
11
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Haufe-Lexware GmbH & Co. KG
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
American Management Association
5
Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
more ...
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Published in...
All
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
more ...
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Source
All
ECONIS (ZBW)
16,349
USB Cologne (EcoSocSci)
681
EconStor
16
USB Cologne (business full texts)
5
RePEc
5
BASE
1
Showing
16,011
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16,020
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17,057
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Date (oldest first)
16011
Industrial and organizational marketing
Morris, Michael H.
-
1988
Persistent link: https://www.econbiz.de/10000764116
Saved in:
16012
Nyproduktlanseringar : en studie i framg°angar och misslyckanden
Walden, Pirkko
-
1988
Persistent link: https://www.econbiz.de/10000765148
Saved in:
16013
Kennzahlen der Kaufkraft als Mittel regionaler Absatzplanung in Österreich : zur Methodik der Kaufkraftforschung in Österreich ; Art der Ermittlung und Anwendung regionaler Richtwe...
Grünwald, Rolf
-
1988
Persistent link: https://www.econbiz.de/10000765754
Saved in:
16014
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
16015
Marketing to women around the world
Bartos, Rena
-
1988
Persistent link: https://www.econbiz.de/10000769362
Saved in:
16016
Marketing für Zulieferunternehmen : eine Untersuchung auf typologischer Grundlage
Kolb, Heinrich Leonhard
-
1988
Persistent link: https://www.econbiz.de/10000769438
Saved in:
16017
The complete guide to marketing and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
16018
The nature and extent of regional tourism marketing and planning in South Africa
Heath, Ernest T.
-
1988
Persistent link: https://www.econbiz.de/10000775759
Saved in:
16019
Strategies of community firms in the large internal market
Jacquemin, Alexis
;
Buigues, Pierre-André
-
1988
Persistent link: https://www.econbiz.de/10000776728
Saved in:
16020
Customer-generated innovation in high tech markets
Vanden Abeele, Pierre
;
Christiaens, I.
-
1988
Persistent link: https://www.econbiz.de/10000776900
Saved in:
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