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  • Search: subject:"Marketingtheorie"
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Year of publication
Subject
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Marketingtheorie 2,966 Marketing theory 2,838 Marketing 778 Theorie 603 Theory 597 Marketingmanagement 522 Marketing management 512 USA 341 United States 335 Konsumentenverhalten 319 Consumer behaviour 317 Relationship marketing 282 Beziehungsmarketing 281 Marktforschung 256 Market research 221 History of economic thought 197 Ökonomische Ideengeschichte 197 Service-Dominant Logic 193 Service-dominant logic 193 Bibliometrics 158 Bibliometrie 158 Markenführung 138 Brand management 137 Betriebliche Wertschöpfung 129 Value creation 129 Deutschland 125 Germany 116 Customer integration 101 Kundenintegration 101 B-to-B-Marketing 94 Business-to-business marketing 94 Dienstleistungsmarketing 93 Services marketing 93 Lieferantenmanagement 84 Supplier relationship management 84 Kundenwert 74 Customer value 73 Internationales Marketing 73 International marketing 70 Betriebswirtschaftslehre 62
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Online availability
All
Undetermined 474 Free 168
Type of publication
All
Article 1,722 Book / Working Paper 1,208 Journal 36
Type of publication (narrower categories)
All
Article in journal 1,187 Aufsatz in Zeitschrift 1,187 Aufsatz im Buch 554 Book section 554 Collection of articles of several authors 211 Sammelwerk 211 Graue Literatur 187 Non-commercial literature 187 Reprint 180 Hochschulschrift 178 Lehrbuch 176 Textbook 167 Thesis 156 Working Paper 121 Arbeitspapier 117 Konferenzschrift 82 Aufsatzsammlung 74 Bibliografie enthalten 68 Bibliography included 68 Conference proceedings 56 Festschrift 43 Glossar enthalten 40 Glossary included 40 Biografie 34 Biography 34 Collection of articles written by one author 27 Sammlung 27 Case study 25 Fallstudie 25 Mehrbändiges Werk 18 Multi-volume publication 18 Handbook 17 Handbuch 17 Einführung 10 Conference paper 9 Konferenzbeitrag 9 Bibliografie 8 Dissertation u.a. Prüfungsschriften 8 Systematic review 8 Übersichtsarbeit 8
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Language
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English 2,309 German 602 Polish 17 Undetermined 16 French 13 Croatian 3 Italian 2 Dutch 2 Portuguese 2 Russian 2 Slovak 2 Ukrainian 2 Danish 1 Romanian 1 Spanish 1 Swedish 1
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Author
All
Tadajewski, Mark 76 Sheth, Jagdish N. 50 Hunt, Shelby D. 49 Kotler, Philip 41 Vargo, Stephen L. 34 Jones, D. G. Brian 30 Malhotra, Naresh K. 29 Lusch, Robert F. 28 Maclaran, Pauline 24 Shaw, Eric H. 23 Homburg, Christian 20 Saren, Michael 20 Brown, Stephen 19 Grönroos, Christian 19 Kuß, Alfred 17 Bruhn, Manfred 16 Keller, Kevin Lane 15 Kleinaltenkamp, Michael 14 Kumar, V. 14 Lehmann, Donald R. 14 Freiling, Jörg 13 Layton, Roger A. 13 Dholakia, Nikhilesh 12 Dixon, Donald F. 11 Hanssens, Dominique M. 11 Meffert, Heribert 11 Stremersch, Stefan 11 Green, Paul E. 10 Hauser, John R. 10 Kollmann, Tobias 10 Lilien, Gary L. 10 Pepels, Werner 10 Shapiro, Stanley J. 10 Wensley, Robin 10 Wooliscroft, Ben 10 Akaka, Melissa Archpru 9 Albers, Sönke 9 Armstrong, Gary 9 Baker, Michael John 9 Gierl, Heribert 9
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Institution
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American Marketing Association 39 Springer Fachmedien Wiesbaden 8 Erasmus Research Institute of Management 7 Edward Elgar Publishing 5 Academy of Marketing Science 4 Duncker & Humblot 4 Academy of Marketing 3 European Marketing Academy 3 European Society for Opinion and Marketing Research 3 Seminar on market modelling 3 Springer Gabler <Firma> 3 Universität St. Gallen 3 Academy of Marketing / Conference <48., 2015, Limerick, Shannon> 2 American Management Association 2 Association of Marketing Theory and Practice 2 Hrvatsko Društvo za Marketing 2 Institute for Operations Research and the Management Sciences 2 International Conference on Relationship Marketing <9, 2009, Berlin> 2 Marketing Science Institute <Cambridge, Mass.> 2 Sveučilište u Zagrebu / Katedra za Marketing 2 Universität St. Gallen / Institut für Marketing und Handel 2 Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.> 2 AMA Summer Academic Conference <2021, Online> 1 AMACOM 1 Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne> 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 1 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / World Marketing Congress <2021, Online> 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband Deutscher Marktforscher 1 Center for Economic Research <Tilburg> 1 Consumer Culture Theory Conference <2, 2007, Toronto> 1
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Published in...
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Journal of historical research in marketing 85 Marketing theory 82 Journal of marketing management : MM 60 Industrial marketing management : the international journal for industrial and high-tech firms 59 Journal of macromarketing : examining the interactions among markets, marketing, and society 58 Journal of the Academy of Marketing Science 48 SpringerLink / Bücher 42 Legends in marketing 40 Journal of business research : JBR 36 European journal of marketing : EJM 33 Springer eBook Collection / Business and Economics 29 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 28 History of marketing thought ; Volume 1 28 Marketing : ZFP ; journal of research and management 27 AMS review : official publication of the Academy of Marketing Science 25 History of marketing thought ; Volume 2 24 Journal of marketing research : JMR 24 Journal of marketing 23 Review of marketing research 23 Journal of macromarketing 22 SAGE library in marketing 22 Major theoretical debates and contemporary issues in marketing theory 18 The SAGE handbook of marketing theory 18 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 17 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 17 The development of marketing theory and its philosophical underpinnings 17 The history of marketing science 17 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 16 Journal of marketing education : JME 16 Australasian marketing journal 15 Critical marketing : issues in contemporary marketing 15 Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven 15 Gabler Edition Wissenschaft 15 Journal of strategic marketing 15 Lehrbuch 15 The impact of theory on representations of the consumer and the marketing organisation 15 ERIM report series research in management 14 Journal of customer behaviour 14 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 13 Journal of marketing management : JMM ; journal of the Academy of Marketing 13
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Source
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ECONIS (ZBW) 2,882 USB Cologne (EcoSocSci) 66 OLC EcoSci 9 EconStor 5 USB Cologne (business full texts) 3 BASE 1
Showing 1 - 10 of 2,966
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The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom; Han, Dai-in Danny - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
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Ontology and circulation : towards an eco-economy of persons
Arnould, Eric J. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 71-97
Persistent link: https://www.econbiz.de/10013206499
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Object-oriented marketing theory
Franco, Paolo; Canniford, Robin; Phipps, Marcus - In: Marketing theory 22 (2022) 3, pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
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Writing telepathy back into marketing theory
Tadajewski, Mark - In: Marketing theory 22 (2022) 3, pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
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Rethinking "marketing as applied economics"
Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
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Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako; Kuo-Che, Tseng; Kishi, Yasuyuki - In: Service business 16 (2022) 4, pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
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What are markets? : selected market theories under genuine uncertainty in comparison
Schmiel, Ute; Sander, Hendrik - In: Journal of evolutionary economics 32 (2022) 1, pp. 9-33
Persistent link: https://www.econbiz.de/10013168049
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A Non-Linear Market Model
Sichert, Tobias - 2022
This paper estimates a single pricing factor from index options and shows that it can explain a large set of prominent stock return anomalies jointly. A key feature of the new pricing factor is that it is a U-shaped function of index returns, implying that investors demand an upside risk...
Persistent link: https://www.econbiz.de/10013405693
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The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
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Developing a strong sustainability research program in marketing
Press, Melea - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
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