Search Results - subject:"Marktanalyse"

Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable

Abe, Makoto - 2025

Persistent link: https://www.econbiz.de/10015359676

Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model

So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272

Persistent link: https://www.econbiz.de/10015371704

Calibration experiments : an alternative to multi-method approaches for measurement validation in consumer research

Bach, Dominik R.; Rigdon, Edward E.; Sarstedt, Marko - In: Journal of business research : JBR 193 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015425388

Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets

Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - In: Economic forum 15 (2025) 2, pp. 18-28

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Persistent link: https://www.econbiz.de/10015438769

Multicategory choice modeling by recurrent neural nets

Hruschka, Harald - In: Journal of retailing and consumer services 85 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015441863

Clustering and measuring consumption emotions : scale development through text mining and a questionnaire survey

Han, Dahye - In: Journal of consumer behaviour 24 (2025) 4, pp. 1877-1893

Persistent link: https://www.econbiz.de/10015456518

What is qualitative research? : an overview and guidelines

Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 2, pp. 199-229

Persistent link: https://www.econbiz.de/10015415396

Generative AI in marketing and principles for ethical design and deployment

Hermann, Erik; Puntoni, Stefano - In: Journal of public policy & marketing 44 (2025) 3, pp. 332-349

Persistent link: https://www.econbiz.de/10015415600

Marktanalyse Ökostrom III : Bestandsanalyse des deutschen Ökostrommarktes und Herkunftsnachweissystems : Identifikation und Bewertung statistischer Trends : Zwischenbericht

Schmitz, Christoph; Strickling, Lukas; Roloff, Fabian; … - Deutschland / Umweltbundesamt - 2025

Bewertung statistischer Trends" ist ein vorabveröffentlichter Zwischenbericht der Marktanalyse Ökostrom III. Die Marktanalyse …

Persistent link: https://www.econbiz.de/10015418532

Sampling and sample size in B2B marketing : current practices and recommendations

Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86

Persistent link: https://www.econbiz.de/10015331966