This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Vietnamese market. This Handbook provides step-by-step guides on entering the agri-food market in Vietnam including relevant information such as analysis of the...

Artificial intelligence (AI) is transforming the internationalisation activities of multinational corporations (MNCs) through enhanced operational efficiencies and optimised decision-making; though the moderating factors influencing its impact on export-led internationalisation remain...

This paper studies how foreign demand affects product quality specialization in international trade. In a model with non-homothetic CES preferences, firms choose quality levels based on global demand conditions, and countries with better access to high-income markets host more high-end...

This study analyzes the determinants of entrepreneurial modes of entry by conducting a paper-based survey among 3547 students in Vietnam. The focus is to identify the infuence of family business background and attitude toward risk on the intention to choose between business takeover versus new...

This paper examines firms’ market entry strategies for quality-differentiated goods, focusing on both initial and subsequent product-level entry decisions. Using a theoretical framework incorporating nonhomothetic preferences, we show that premium products are more likely to enter wealthier...

This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Thai market. This Handbook provides step-by-step guides on entering the agri-food market in Thailand including relevant information such as analysis of the Thai market...