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Search: subject:"Marktforschung"
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Subject
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Marktforschung
12,316
Market research
6,568
Theorie
1,695
Theory
1,679
Konsumentenverhalten
1,626
Consumer behaviour
1,612
Deutschland
1,389
Germany
1,053
Marketing
969
Vereinigte Staaten
900
Marketingmanagement
708
Marketing management
682
USA
541
Verbraucher
510
United States
492
Beziehungsmarketing
360
Relationship marketing
360
Absatz
330
Marketingtheorie
271
Marketing theory
262
Innovation
250
Qualitative Methode
246
Werbung
246
Befragung
241
Conjoint-Analyse
236
Conjoint analysis
233
Interview
230
Bibliometrics
227
Bibliometrie
227
Scientific method
227
Wissenschaftliche Methode
227
Qualitative method
225
Markenartikel
223
Internationale Marktforschung
212
Internationales Marketing
195
Internet
193
International marketing research
191
International marketing
185
Verbraucherverhalten
182
Messung
177
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Online availability
All
Undetermined
995
Free
585
Type of publication
All
Article
6,750
Book / Working Paper
5,659
Journal
202
Database
1
Type of publication (narrower categories)
All
Article in journal
2,646
Aufsatz in Zeitschrift
2,646
Aufsatz im Buch
1,265
Book section
1,265
Hochschulschrift
749
Graue Literatur
745
Non-commercial literature
745
Thesis
521
Working Paper
352
Collection of articles of several authors
340
Sammelwerk
340
Lehrbuch
330
Arbeitspapier
325
Textbook
264
Bibliografie enthalten
244
Bibliography included
244
Aufsatzsammlung
207
Konferenzschrift
193
Case study
98
Conference proceedings
98
Fallstudie
98
Dissertation u.a. Prüfungsschriften
75
Handbook
72
Handbuch
72
Statistik
70
Reprint
64
Statistics
63
Glossar enthalten
52
Glossary included
52
Mehrbändiges Werk
40
Multi-volume publication
40
Festschrift
33
Forschungsbericht
31
Bibliografie
28
Market information
26
Marktinformation
26
Ratgeber
26
Wörterbuch
25
Guidebook
23
No longer published / No longer aquired
21
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Language
All
English
5,186
Undetermined
3,716
German
3,563
French
58
Polish
36
Italian
22
Russian
22
Dutch
13
Spanish
13
Swedish
13
Danish
11
Hungarian
11
Croatian
10
Czech
6
Romanian
3
Turkish
3
Finnish
2
Norwegian
2
Portuguese
2
Serbian
2
Ukrainian
2
Afrikaans
1
Modern Greek (1453-)
1
Slovenian
1
Albanian
1
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Author
All
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Sarstedt, Marko
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Huber, Frank
23
Kotler, Philip
23
Kumar, V.
23
Aaker, David A.
22
Albers, Sönke
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Wedel, Michel
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Holzmüller, Hartmut H.
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
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Institution
All
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
59
American Marketing Association
50
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
Edward Elgar Publishing
8
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
7
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
AMACOM
5
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
Springer-Verlag GmbH
5
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Indian Institute of Foreign Trade <Delhi>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
International Trade Centre
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Aussenhandelsinformation
3
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Published in...
All
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
121
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
European marketing research review
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
International journal of market research
42
Journal of marketing management : MM
42
Harvard business review : HBR
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Business horizons
30
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of forecasting
28
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Source
All
ECONIS (ZBW)
11,911
USB Cologne (EcoSocSci)
603
EconStor
37
OLC EcoSci
26
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
5
BASE
4
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Showing
1
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10
of
12,612
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
2
Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
Saved in:
3
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
4
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
5
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
6
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
7
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
8
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
9
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin
;
Garg, Nitika
;
Miah, Shah Jahan
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
Saved in:
10
Ethics and international business research : considerations and best practices
Miller, Stewart R.
;
Moore, Fiona
;
Eden, Lorraine
- In:
International business review
33
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
Saved in:
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