EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Marktforschung"
Narrow search

Narrow search

Year of publication
Subject
All
Marktforschung 13,369 Market research 7,697 Konsumentenverhalten 2,121 Consumer behaviour 2,107 Theorie 2,028 Theory 2,014 Deutschland 1,400 Marketing 1,270 Germany 1,063 Vereinigte Staaten 908 Marketingmanagement 852 Marketing management 825 Verbraucher 510 USA 419 Beziehungsmarketing 417 Relationship marketing 417 Absatz 381 United States 367 Conjoint-Analyse 364 Conjoint analysis 361 Marketingtheorie 343 Scientific method 338 Wissenschaftliche Methode 338 Marketing theory 335 Befragung 316 Interview 305 Bibliometrics 297 Bibliometrie 297 Qualitative Methode 297 Qualitative method 276 Innovation 275 Werbung 264 Markenartikel 261 Internationale Marktforschung 241 Prognoseverfahren 225 Forecasting model 221 International marketing research 219 Messung 219 Internationales Marketing 212 Measurement 204
more ... less ...
Online availability
All
Undetermined 1,518 Free 792 CC license 38
Type of publication
All
Article 7,466 Book / Working Paper 5,993 Journal 215 Database 1
Type of publication (narrower categories)
All
Article in journal 3,190 Aufsatz in Zeitschrift 3,190 Aufsatz im Buch 1,338 Book section 1,338 Graue Literatur 772 Non-commercial literature 772 Hochschulschrift 752 Thesis 521 Working Paper 381 Collection of articles of several authors 362 Sammelwerk 362 Arbeitspapier 354 Lehrbuch 337 Textbook 264 Bibliografie enthalten 244 Bibliography included 244 Aufsatzsammlung 222 Konferenzschrift 198 Conference proceedings 99 Case study 98 Fallstudie 98 Reprint 84 Dissertation u.a. Prüfungsschriften 75 Handbook 73 Handbuch 73 Statistik 70 Statistics 63 Glossar enthalten 53 Glossary included 53 Mehrbändiges Werk 35 Multi-volume publication 35 Festschrift 33 Forschungsbericht 32 Bibliografie 29 Market information 26 Marktinformation 26 Ratgeber 26 Wörterbuch 25 Guidebook 23 No longer published / No longer aquired 21
more ... less ...
Language
All
English 6,250 Undetermined 3,645 German 3,631 French 59 Polish 36 Italian 23 Russian 22 Dutch 13 Spanish 13 Swedish 13 Danish 11 Hungarian 11 Croatian 10 Czech 6 Romanian 3 Turkish 3 Finnish 2 Norwegian 2 Portuguese 2 Serbian 2 Ukrainian 2 Afrikaans 1 Modern Greek (1453-) 1 Slovenian 1 Albanian 1
more ... less ...
Author
All
Malhotra, Naresh K. 76 Kapferer, Clodwig 63 Green, Paul E. 43 Herrmann, Andreas 37 Hruschka, Harald 37 Homburg, Christian 36 Sarstedt, Marko 32 Decker, Reinhold 30 Wildner, Raimund 30 Kuß, Alfred 29 Berekoven, Ludwig 28 Day, George S. 27 Hüttner, Manfred 27 Eckert, Werner 26 Ellenrieder, Peter 26 Hildebrandt, Lutz 26 Kumar, V. 26 DeSarbo, Wayne S. 25 Pepels, Werner 25 Aaker, David A. 24 Hair, Joseph F. 24 Huber, Frank 23 Kotler, Philip 23 Wedel, Michel 23 Albers, Sönke 22 Kamakura, Wagner A. 22 Sheth, Jagdish N. 22 Wind, Yoram 22 Bauer, Hans H. 21 DeSarbo, Wayne 20 Koschnick, Wolfgang J. 20 Lehmann, Donald R. 20 Viswanathan, Madhu 20 Allenby, Greg M. 19 Wiedmann, Klaus-Peter 19 Belk, Russell W. 18 Eisend, Martin 18 Birks, David F. 17 Ferber, Robert 17 Holzmüller, Hartmut H. 17
more ... less ...
Institution
All
Institut für Demoskopie Allensbach 67 European Productivity Agency 62 European Society for Opinion and Marketing Research 58 American Marketing Association 51 Springer Fachmedien Wiesbaden 26 Gesellschaft für Konsum-, Markt- und Absatzforschung 21 Esomar 17 Market Research Society 13 American Management Association 11 Edward Elgar Publishing 9 United States / Business and Defense Services Administration 9 Gesellschaft für Konsumforschung 8 Berufsverband Deutscher Markt- und Sozialforscher 7 National Industrial Conference Board 7 GfK-Nürnberg e.V. 6 Nielsen Company 6 OECD 6 AMACOM 5 Centro de Desarrollo 5 Danish Technological Institute 5 European Commission / Directorate General for Education and Culture 5 GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung 5 Springer International Publishing 5 Springer-Verlag GmbH 5 Academy of Marketing Science 4 Arbeitskreis Deutscher Marktforschungsinstitute 4 Deutsch-Koreanische Industrie- und Handelskammer 4 Deutsche Statistische Gesellschaft 4 GfK-Marktforschung GmbH <Nürnberg> 4 Indian Institute of Foreign Trade <Delhi> 4 International Trade Centre 4 Nielsen Marketing Service 4 Rationalisierungs-Kuratorium der Deutschen Wirtschaft 4 Schweizerische Gesellschaft für Marktforschung 4 Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie 4 Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling 4 Universität Trier / Lehrstuhl für Marketing und Innovation 4 World Association for Public Opinion Research 4 A. C. Nielsen Company 3 Advertising Research Foundation 3
more ... less ...
Published in...
All
Journal of marketing research : JMR 390 Journal of marketing 181 Overseas business reports : OBR 155 Journal of business research : JBR 145 Jahrbuch der Absatz- und Verbrauchsforschung 125 International journal of market research : JMRS ; the journal of the Market Research Society 110 Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 88 Journal of the Academy of Marketing Science 85 SpringerLink / Bücher 85 Qualitative market research : an international journal 83 Journal of advertising research 69 Esomar congress 68 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung 63 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 63 Europäische Hochschulschriften / 5 61 Journal of retailing 61 Marketing : ZFP ; journal of research and management 61 Journal of business economics : JBE 52 Management science : journal of the Institute for Operations Research and the Management Sciences 52 European marketing research review 51 Journal of marketing management : MM 49 Marketing letters : a journal of research in marketing 48 Qualitative Marktforschung : Konzepte - Methoden - Analysen 48 International journal of market research 46 Gabler Edition Wissenschaft 44 Industrial marketing management : the international journal for industrial and high-tech firms 42 Harvard business review : HBR 41 Marketing science 40 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 37 International journal of forecasting 36 Journal of the Market Research Society : JMRS 36 Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen 36 Journal of consumer behaviour : an international research review 33 The journal of business : B 33 Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele 32 European journal of marketing : EJM 31 Business horizons 30 Die Betriebswirtschaft : DBW 30 Handbuch der Marktforschung 30
more ... less ...
Source
All
ECONIS (ZBW) 12,972 USB Cologne (EcoSocSci) 603 EconStor 39 OLC EcoSci 26 USB Cologne (business full texts) 16 ArchiDok 10 RePEc 5 BASE 4
more ... less ...
Showing 1 - 10 of 13,675
Cover Image
Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
Saved in:
Cover Image
Enhancing wineries' sustainability through territorial certifications : a case study in Emilia-Romagna, Italy
Ceccacci, Alberto; Camanzi, Luca; Rota, Cosimo; … - In: International journal of wine business research 37 (2025) 1, pp. 87-112
Persistent link: https://www.econbiz.de/10015326994
Saved in:
Cover Image
Responsible stakeholder engagement marketing
Kumar, Vikas; Hollebeek, Linda D.; Sharma, Amalesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015399283
Saved in:
Cover Image
Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable
Abe, Makoto - 2025
Persistent link: https://www.econbiz.de/10015359676
Saved in:
Cover Image
Discrete choice in marketing through the lens of rational inattention
Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104
Persistent link: https://www.econbiz.de/10015332976
Saved in:
Cover Image
Sampling and sample size in B2B marketing : current practices and recommendations
Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86
Persistent link: https://www.econbiz.de/10015331966
Saved in:
Cover Image
Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model
So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10015371704
Saved in:
Cover Image
Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods
Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - 2025
Persistent link: https://www.econbiz.de/10015372669
Saved in:
Cover Image
What is qualitative research? : an overview and guidelines
Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 2, pp. 199-229
Persistent link: https://www.econbiz.de/10015415396
Saved in:
Cover Image
Mapping research in marketing : trends, influential papers and agenda for future research
Ramos, Ricardo; Rita, Paulo; Vong, Celeste - In: Spanish journal of marketing 28 (2024) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10015190192
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...