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Search: subject:"Marktforschung"
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Subject
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Marktforschung
13,369
Market research
7,697
Konsumentenverhalten
2,121
Consumer behaviour
2,107
Theorie
2,028
Theory
2,014
Deutschland
1,400
Marketing
1,270
Germany
1,063
Vereinigte Staaten
908
Marketingmanagement
852
Marketing management
825
Verbraucher
510
USA
419
Beziehungsmarketing
417
Relationship marketing
417
Absatz
381
United States
367
Conjoint-Analyse
364
Conjoint analysis
361
Marketingtheorie
343
Scientific method
338
Wissenschaftliche Methode
338
Marketing theory
335
Befragung
316
Interview
305
Bibliometrics
297
Bibliometrie
297
Qualitative Methode
297
Qualitative method
276
Innovation
275
Werbung
264
Markenartikel
261
Internationale Marktforschung
241
Prognoseverfahren
225
Forecasting model
221
International marketing research
219
Messung
219
Internationales Marketing
212
Measurement
204
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Online availability
All
Undetermined
1,518
Free
792
CC license
38
Type of publication
All
Article
7,466
Book / Working Paper
5,993
Journal
215
Database
1
Type of publication (narrower categories)
All
Article in journal
3,190
Aufsatz in Zeitschrift
3,190
Aufsatz im Buch
1,338
Book section
1,338
Graue Literatur
772
Non-commercial literature
772
Hochschulschrift
752
Thesis
521
Working Paper
381
Collection of articles of several authors
362
Sammelwerk
362
Arbeitspapier
354
Lehrbuch
337
Textbook
264
Bibliografie enthalten
244
Bibliography included
244
Aufsatzsammlung
222
Konferenzschrift
198
Conference proceedings
99
Case study
98
Fallstudie
98
Reprint
84
Dissertation u.a. Prüfungsschriften
75
Handbook
73
Handbuch
73
Statistik
70
Statistics
63
Glossar enthalten
53
Glossary included
53
Mehrbändiges Werk
35
Multi-volume publication
35
Festschrift
33
Forschungsbericht
32
Bibliografie
29
Market information
26
Marktinformation
26
Ratgeber
26
Wörterbuch
25
Guidebook
23
No longer published / No longer aquired
21
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Language
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English
6,250
Undetermined
3,645
German
3,631
French
59
Polish
36
Italian
23
Russian
22
Dutch
13
Spanish
13
Swedish
13
Danish
11
Hungarian
11
Croatian
10
Czech
6
Romanian
3
Turkish
3
Finnish
2
Norwegian
2
Portuguese
2
Serbian
2
Ukrainian
2
Afrikaans
1
Modern Greek (1453-)
1
Slovenian
1
Albanian
1
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Author
All
Malhotra, Naresh K.
76
Kapferer, Clodwig
63
Green, Paul E.
43
Herrmann, Andreas
37
Hruschka, Harald
37
Homburg, Christian
36
Sarstedt, Marko
32
Decker, Reinhold
30
Wildner, Raimund
30
Kuß, Alfred
29
Berekoven, Ludwig
28
Day, George S.
27
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Kumar, V.
26
DeSarbo, Wayne S.
25
Pepels, Werner
25
Aaker, David A.
24
Hair, Joseph F.
24
Huber, Frank
23
Kotler, Philip
23
Wedel, Michel
23
Albers, Sönke
22
Kamakura, Wagner A.
22
Sheth, Jagdish N.
22
Wind, Yoram
22
Bauer, Hans H.
21
DeSarbo, Wayne
20
Koschnick, Wolfgang J.
20
Lehmann, Donald R.
20
Viswanathan, Madhu
20
Allenby, Greg M.
19
Wiedmann, Klaus-Peter
19
Belk, Russell W.
18
Eisend, Martin
18
Birks, David F.
17
Ferber, Robert
17
Holzmüller, Hartmut H.
17
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Institution
All
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
58
American Marketing Association
51
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
11
Edward Elgar Publishing
9
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
7
National Industrial Conference Board
7
GfK-Nürnberg e.V.
6
Nielsen Company
6
OECD
6
AMACOM
5
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Springer International Publishing
5
Springer-Verlag GmbH
5
Academy of Marketing Science
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK-Marktforschung GmbH <Nürnberg>
4
Indian Institute of Foreign Trade <Delhi>
4
International Trade Centre
4
Nielsen Marketing Service
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
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Published in...
All
Journal of marketing research : JMR
390
Journal of marketing
181
Overseas business reports : OBR
155
Journal of business research : JBR
145
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
110
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
Journal of the Academy of Marketing Science
85
SpringerLink / Bücher
85
Qualitative market research : an international journal
83
Journal of advertising research
69
Esomar congress
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Journal of retailing
61
Marketing : ZFP ; journal of research and management
61
Journal of business economics : JBE
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
European marketing research review
51
Journal of marketing management : MM
49
Marketing letters : a journal of research in marketing
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
International journal of market research
46
Gabler Edition Wissenschaft
44
Industrial marketing management : the international journal for industrial and high-tech firms
42
Harvard business review : HBR
41
Marketing science
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
International journal of forecasting
36
Journal of the Market Research Society : JMRS
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
The journal of business : B
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
European journal of marketing : EJM
31
Business horizons
30
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
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Source
All
ECONIS (ZBW)
12,972
USB Cologne (EcoSocSci)
603
EconStor
39
OLC EcoSci
26
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
5
BASE
4
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Showing
1
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10
of
13,675
Sort
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date (newest first)
date (oldest first)
1
Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan
;
Cabooter, Elke
;
Guitart, Ivan A.
; …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
Saved in:
2
Enhancing wineries' sustainability through territorial certifications : a case study in Emilia-Romagna, Italy
Ceccacci, Alberto
;
Camanzi, Luca
;
Rota, Cosimo
; …
- In:
International journal of wine business research
37
(
2025
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10015326994
Saved in:
3
Responsible stakeholder engagement marketing
Kumar, Vikas
;
Hollebeek, Linda D.
;
Sharma, Amalesh
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015399283
Saved in:
4
Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable
Abe, Makoto
-
2025
Persistent link: https://www.econbiz.de/10015359676
Saved in:
5
Discrete choice in marketing through the lens of rational inattention
Turlo, Sergey
;
Fina, Matteo
;
Kasinger, Johannes
; …
- In:
Quantitative marketing and economics : QME
23
(
2025
)
1
,
pp. 45-104
Persistent link: https://www.econbiz.de/10015332976
Saved in:
6
Sampling and sample size in B2B marketing : current practices and recommendations
Cabanelas, Pablo
;
Mora Cortez, Roberto
;
Pérez-Moure, Hugo
- In:
Industrial marketing management : the international …
125
(
2025
),
pp. 71-86
Persistent link: https://www.econbiz.de/10015331966
Saved in:
7
Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model
So, Kevin Kam Fung
;
Yang, Yang
;
Li, Xiang
- In:
The Cornell hospitality quarterly
66
(
2025
)
2
,
pp. 253-272
Persistent link: https://www.econbiz.de/10015371704
Saved in:
8
Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods
Bohorquez Camacho, Laura Daniela
;
Lichters, Marcel
; …
-
2025
Persistent link: https://www.econbiz.de/10015372669
Saved in:
9
What is qualitative research? : an overview and guidelines
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
33
(
2025
)
2
,
pp. 199-229
Persistent link: https://www.econbiz.de/10015415396
Saved in:
10
Mapping research in marketing : trends, influential papers and agenda for future research
Ramos, Ricardo
;
Rita, Paulo
;
Vong, Celeste
- In:
Spanish journal of marketing
28
(
2024
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10015190192
Saved in:
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