Search Results - subject:"Marktforschung"

Quick Guide Marktforschung im Mittelstand : Wie Sie Ihre Kunden und Märkte besser verstehen - fundiert, praxisnah und KI-gestützt

Heidig, Wibke; Dobbelstein, Thomas - 2025 - 2. Auflage

Zur Bedeutung der Marktforschung im Mittelstand -- Die zunehmende Bedeutung der Künstlichen Intelligenz in der … Marktforschung -- Strategische Vorabentscheidungen -- Datenschutz und Marktforschungsethik -- Von der Forschungsfrage zum … und mittlere Unternehmen, Start-ups und Gründer Marktforschung effizient und zielgerichtet einsetzen können – von der …

Persistent link: https://www.econbiz.de/10015461555

Integrating artificial intelligence with market research : a dual approach to boosting brand value

Škare, Marinko; Sinkovic, Dean; Kowalska, Magdalena; … - In: Journal of innovation & knowledge : JIK 11 (2026), pp. 1-17

This study investigates the impact of artificial intelligence (AI) capabilities on brand management and value creation, proposing a comprehensive competitiveness framework for firms. Utilizing a panel dataset spanning 26 years across 30 countries, Arellano-Bond and Blundell-Bond System GMM...

Persistent link: https://www.econbiz.de/10015606819

Broaden-and-build theory in marketing research : a comprehensive systematic literature review using the TCCM framework

Shamim, Irfan; Mohan, Geetha - In: Spanish journal of marketing 30 (2026) 2, pp. 142-166

Persistent link: https://www.econbiz.de/10015639055

EIF equity barometer survey Q1 2026

Kolodziej, Ewa; Botsari, Antonia; Lang, Frank; Vos, … - 2026

Persistent link: https://www.econbiz.de/10015641477

Retail expansion to international markets : why some retailers succeed and many fail

Gokhale, Srikant; Lal, Rajiv - 2026

Persistent link: https://www.econbiz.de/10015638798

Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model

So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272

Persistent link: https://www.econbiz.de/10015371704

Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods

Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - Otto-von-Guericke-Universität Magdeburg / Fakultät … - 2025

This study reviews the recent literature on Automated Emotion Recognition (AER), focusing on image and video-based methods applied in marketing research. The literature overview highlights the transformative potential of AER, including real-time, unobtrusive, and scalable applications. It...

Persistent link: https://www.econbiz.de/10015372669

Enhancing wineries' sustainability through territorial certifications : a case study in Emilia-Romagna, Italy

Ceccacci, Alberto; Camanzi, Luca; Rota, Cosimo; … - In: International journal of wine business research 37 (2025) 1, pp. 87-112

Persistent link: https://www.econbiz.de/10015326994

Sampling and sample size in B2B marketing : current practices and recommendations

Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86

Persistent link: https://www.econbiz.de/10015331966

Discrete choice in marketing through the lens of rational inattention

Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104

Persistent link: https://www.econbiz.de/10015332976