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  • Search: subject:"Marktsegmentierung"
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Year of publication
Subject
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Marktsegmentierung 4,008 Arbeitsmarktsegmentation 3,717 Labour market segmentation 3,717 Market segmentation 3,684 Theorie 1,883 Theory 1,864 Konsumentenverhalten 1,001 Consumer behaviour 1,000 Lohnstruktur 850 Wage structure 847 Arbeitsmarkt 749 Deutschland 686 Labour market 668 Germany 643 USA 583 Weibliche Arbeitskräfte 583 Women workers 583 United States 563 Gender 552 Geschlecht 552 Zielgruppe 548 Target group 532 Marketingmanagement 440 Marketing management 437 Arbeitsmarktdiskriminierung 387 Labour market discrimination 387 Schätzung 329 Estimation 325 Beziehungsmarketing 291 Relationship marketing 290 China 269 Gender discrimination 251 Geschlechterdiskriminierung 251 EU-Staaten 250 EU countries 245 Arbeitslosigkeit 244 Unemployment 239 Internationale Marktsegmentierung 225 Großbritannien 220 International market segmentation 219
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Online availability
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Free 2,110 Undetermined 1,497 CC license 96
Type of publication
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Article 4,288 Book / Working Paper 3,654 Journal 4
Type of publication (narrower categories)
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Article in journal 3,557 Aufsatz in Zeitschrift 3,557 Graue Literatur 1,552 Non-commercial literature 1,552 Working Paper 1,420 Arbeitspapier 1,378 Aufsatz im Buch 576 Book section 576 Hochschulschrift 406 Thesis 311 Collection of articles of several authors 120 Sammelwerk 120 Bibliografie enthalten 107 Bibliography included 107 Dissertation u.a. Prüfungsschriften 73 Case study 71 Fallstudie 71 Aufsatzsammlung 60 Amtsdruckschrift 47 Government document 47 Collection of articles written by one author 46 Sammlung 46 Conference paper 36 Konferenzbeitrag 36 Konferenzschrift 27 Lehrbuch 19 Systematic review 17 Übersichtsarbeit 17 Reprint 16 Conference proceedings 13 Textbook 13 Rezension 12 Statistik 12 Mehrbändiges Werk 11 Multi-volume publication 11 Handbook 10 Handbuch 10 Forschungsbericht 9 Bibliografie 8 Statistics 6
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Language
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English 6,637 German 975 French 97 Spanish 94 Undetermined 37 Italian 36 Portuguese 26 Dutch 16 Swedish 12 Polish 9 Danish 6 Russian 6 Finnish 4 Czech 3 Norwegian 2 Bulgarian 1 Kazakh 1 Ukrainian 1
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Author
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Koskela, Erkki 37 Dolado, Juan J. 33 Lang, Kevin 32 Dolnicar, Sara 28 Jimeno, Juan F. 28 Dickens, William T. 26 Zenou, Yves 24 Agénor, Pierre-Richard 22 Eichhorst, Werner 22 Saint-Paul, Gilles 21 Occhino, Filippo 18 Dibb, Sally 16 Neuman, Shoshana 15 Rebitzer, James B. 15 Rundle-Thiele, Sharyn 15 Silber, Jacques 15 Bentolila, Samuel 14 DeSarbo, Wayne 14 Felgueroso, Florentino 14 Fields, Gary S. 14 Alonso Villar, Olga 13 Brunello, Giorgio 13 Lehmann, Hartmut 13 Mumford, Karen 13 Gradín, Carlos 12 Jong, Frank de 12 Leisch, Friedrich 12 Pepels, Werner 12 Rubery, Jill 12 Río Otero, Coral del 12 Simkin, Lyndon 12 Vayanos, Dimitri 12 Ariga, Ken 11 Bauer, Hans H. 11 Blau, Francine D. 11 Caporale, Guglielmo Maria 11 Gromb, Denis 11 Kremer, Michael 11 König, Jan 11 Maloney, William F. 11
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Institution
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National Bureau of Economic Research 77 OECD 11 Forschungsinstitut zur Zukunft der Arbeit 7 Institut für Arbeitsmarkt- und Berufsforschung 6 Istituto di Sociologia <Ancona> 6 Rutgers University / Department of Economics 6 Springer Fachmedien Wiesbaden 6 Internationaler Währungsfonds / Research Department 5 Arbeitskreis Sozialwissenschaftliche Arbeitsmarktforschung 4 Centre for Social and Economic Research on the Global Environment 4 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 4 Ekonomiska forskningsinstitutet <Stockholm> 4 Center for Economic Research <Tilburg> 3 Österreichisches Institut für Wirtschaftsforschung 3 Arne Ryde Symposium <15, 1995, Rungsted> 2 Centre for Economic Performance 2 Centro Studi Luca d'Agliano <Turin> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 European Commission / Joint Research Centre 2 Fachhochschule Reutlingen / European School of Business 2 IGI Global 2 IPSOS 2 Innocenzo Gasparini Institute for Economic Research <Mailand> 2 Institut für Sozialwissenschaftliche Forschung <München> 2 Institute of Finance and Accounting <London> 2 International Working Party on Labour Market Segmentation 2 Internationale Arbeitsorganisation 2 Internationaler Währungsfonds 2 Internationales Arbeitsamt 2 Irland / Central Statistics Office 2 London Economics 2 Ludwig-Maximilians-Universität München / Volkswirtschaftliche Fakultät 2 Munich Business School 2 Nomos Verlagsgesellschaft 2 Nordic Council of Ministers 2 Organisation for Economic Co-operation and Development 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2
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Published in...
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Discussion paper series / IZA 146 NBER working paper series 76 IZA Discussion Paper 70 Working paper / National Bureau of Economic Research, Inc. 58 NBER Working Paper 57 Discussion paper / Centre for Economic Policy Research 56 Europäische Hochschulschriften / 5 47 Journal of retailing and consumer services 42 CESifo working papers 39 Applied economics 32 SpringerLink / Bücher 31 Tourism management : research, policies, practice 31 Working paper 31 Journal of business research : JBR 29 Journal of travel and tourism marketing 27 Discussion papers / CEPR 26 Feminist economics 26 Economics letters 25 Discussion paper 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics 23 Working paper series 23 Journal of strategic marketing 21 Labour economics : official journal of the European Association of Labour Economists 21 Management science : journal of the Institute for Operations Research and the Management Sciences 21 European journal of operational research : EJOR 20 Discussion paper / Tinbergen Institute 19 International journal of hospitality management 19 International labour review 19 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 Tourism economics : the business and finance of tourism and recreation 19 Journal of vacation marketing : an international journal 18 Review of radical political economics 18 Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility 17 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 CESifo Working Paper Series 16 Industrial relations : a journal of economy & society 16 Journal for labour market research 16 Journal of international economics 16
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Source
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ECONIS (ZBW) 7,692 USB Cologne (EcoSocSci) 187 EconStor 46 USB Cologne (business full texts) 18 BASE 2 RePEc 1
Showing 1 - 10 of 7,946
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Optimizing international market selection : a dynamic approach integrating export and FDI entry modes
Zhou, Yueling; Gomes, Emanuel; Vendrell-Herrero, Ferran - In: Thunderbird international business review 67 (2025) 6, pp. 739-755
Persistent link: https://www.econbiz.de/10015481197
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Buyer Personas im Pferdesport : Segmentierungsansätze für die zielgruppenorientierte Vermarktung von Pferdesportartikeln
Schulze, Jessica - 2025
Projektumfeld und Gegenstand zum Thema Buyer Personas im Pferdesport -- Theoretische Grundlagen zur Marktsegmentierung … und Konzeption von Buyer Personas im Pferdesport -- Empirische Analyse zur Marktsegmentierung und Konzeption von Buyer … Prozesse für die Marktsegmentierung XE "Marktsegmentierung" von Käufern verschiedener Pferdesportartikel eruiert, sondern auch …
Persistent link: https://www.econbiz.de/10015410841
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Labor informality and market segmentation in Senegal
Rodríguez-Castelán, Carlos; Vazquez, Emmanuel - 2023
Understanding the selection of workers into informality is a policy priority to design programs to increase formalization across Sub-Saharan Africa, where nine out of ten workers are informal. This paper estimates a model of self-selection with entry barriers into the formal sector to identify...
Persistent link: https://www.econbiz.de/10014468157
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The German labor market after the long boom : what's next?
Eichhorst, Werner; Marx, Paul - 2025
Germany has long been portrayed as the best real-world example of an export-oriented economic model associated with a dualized labor market and welfare state. The success of this export-centered model over the last decades has typically been ascribed to competitiveness due to wage restraint and...
Persistent link: https://www.econbiz.de/10015374218
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Revisiting Airbnb's disruption of hotels : uneven impacts across markets, segments, and accommodation types
Yoong, Kimberly; Woltering, René-Ojas; Heo, Cindy Yoonjoung - In: International journal of hospitality management 126 (2025), pp. 1-5
Persistent link: https://www.econbiz.de/10015375128
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From consumers to consumption : the socio-technical assemblage of the persona in market segmentation
Syrjälä, Henna; Diaz Ruiz, Carlos; … - In: Journal of business research : JBR 194 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015425727
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Lost highway : segmented and precarious employment of migrants in the green transition
Landini, Fabio; Lunardon, Davide; Rinaldi, Riccardo; … - 2025
The need to achieve a safe and just ecological transition is a key target of European policy makers. Green jobs are often presented as key levers to achieve this objective, as they enable the creation of new employment opportunities across a wide spectrum of occupations, including low skill...
Persistent link: https://www.econbiz.de/10015438425
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Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets
Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - In: Economic forum 15 (2025) 2, pp. 18-28
Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...
Persistent link: https://www.econbiz.de/10015438769
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Firm hierarchy and employment segregation
Neugart, Michael; Zaharieva, Anna - 2025
Firms organize their production processes differently, with consequences for various metrics of the economy. A so-far little explored issue is whether and how the deepness of firms, meaning the number of hierarchical levels, affects employment segregation in the labor market. We show how the...
Persistent link: https://www.econbiz.de/10015439241
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Adolescence socioeconomic segregation and high-skill jobs in adulthood
Wixe, Sofia; Mellander, Charlotta; Lobo, José - In: Papers in regional science : the journal of the … 104 (2025) 4, pp. 1-22
The influence of neighborhood environments on children's future outcomes has attracted significant scholarly attention in recent years. This study contributes to the existing literature by examining how neighborhood segregation during adolescence affects the likelihood of securing a high-skill...
Persistent link: https://www.econbiz.de/10015439449
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