This study aims to contribute to the existing business strategy literature by exploring how brand-building activities contribute to the firm's value by analyzing the direct and indirect effect of investment in the brand value chain on brand resonance, profitability, and market value. This study...

Income from tourism is one of the most important factor to generate revenue for a country. An extant study employs GDP as a measure of income. However, based on financial theory our study finds that market value is a better proxy for tourism income. Using macro-level data from African countries...

The purpose of this paper is to study the signaling potential of ‘supplier awards’ in creating shareholder value for the award-giving and the award-receiving firm. We use event study methodology with supplier awards as events that signal mutually beneficial buyer-supplier relationship (BSR)...

The real growth of the stock market value of firms has increased from close to 0% on average per year between 1958 and 1980, to 5.2% between 1980 and today. This change coincides with the rise of market power and profits, starting in 1980. This paper proposes to decompose the value of firms...