Search Results - subject:"Masculinity"

Brand and masculinity archetypes as an innovative research approach for analyzing consumer preferences on masculinity in advertising

Kreicbergs, Toms; Ščeulovs, Deniss; Bernovskis, Artūrs - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10

The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors … aimed to determine which type of masculinity and which brand and masculinity archetypes consumers favor in a masculine …' offered version of masculinity is in alignment with consumer preferences. Methods included qualitative video content analysis …

Persistent link: https://www.econbiz.de/10014518763

Masculinity, embodiment and identity-work : how do organisational members use their bodies as identity resources to (re)accomplish hegemonic masculinity?

Giazitzoglu, Andreas - In: Organization : the interdisciplinary journal of … 31 (2024) 1, pp. 139-162

Persistent link: https://www.econbiz.de/10014574529

Gender discrimination, construction, and glass ceiling effects among women academics in a higher education institution in South Africa : exploring alternatives for women's empowerment

Ngonyama, Sicelo; Adewumi, Samson Adeoluwa - In: Administrative Sciences : open access journal 16 (2026) 3, pp. 1-24

Despite several policies and legislation enactments to address gender inequality in the post-apartheid South African employment landscape, a significant proportion of female academics still face marginalization and underrepresentation in senior executive positions. This paper aims to investigate...

Persistent link: https://www.econbiz.de/10015633600

Men's anxieties and defences regarding gender (in)equality in the workplace : an object-relations psychoanalysis of organisational masculinities

Baker, Darren T.; Rumens, Nick - In: Human relations : towards the integration of the social … 78 (2025) 7, pp. 905-933

Persistent link: https://www.econbiz.de/10015481138

Counter-pedagogies of cruelty : overcoming marginalization in Colombian accounting academia through feminist solidarity

Vera Colina, Mary Analí; Nova, Silvia Casa; Lima, … - In: Critical perspectives on accounting : an international … 101 (2025), pp. 1-21

Persistent link: https://www.econbiz.de/10015439187

Peer gender composition and university climate

Griselda, Silvia; Profeta, Paola; Savio, Giulia - 2026

: conformity to masculinity-related attitudes and perceptions, the perceived academic impact of mental health (worry and anxiety … masculinity-related attitudes, lowers the perceived academic impact of mental health, fosters more collaborative classroom …

Persistent link: https://www.econbiz.de/10015609854