Pupelis, Linas; Šeinauskienė, Beata - In: Businesses 5 (2025) 4, pp. 1-16
This study investigates the relationship between materialism and pro-environmental behavior, focusing on the moderating …-environmental values. Results revealed that profiles emphasizing low materialism and high pro-environmental attitudes were most preferred …, supporting the hypothesized negative relationship between materialism and pro-environmental choices. The materialism …