Boteanu, Carmen Mihaela; Marius, Petrescu - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 412-416
Strategic Planning is a continuous and systematic process where people make decisions about intended future outcomes, how outcomes are to be accomplished, and how success is measured and evaluated. The Balanced Scorecard represents a management and strategic planning system used on a large scale...