Faced with intense competition in the video-on-demand (VoD) market, providers are under increasing pressure to understand the determinants of user acceptance to justify significant investments in content and infrastructure. Based on the stimulus-organism-response (S-O-R) model, this study...

The study explores the factors influencing consumers' motivation to use video streaming services of over-the-top (OTT) platforms and their willingness to pay for those services.Using a sample of 256 Indian consumers of OTT services, the study empirically tests a research framework based on the...

This report outlines the findings of a study conducted by Open Evidence in collaboration with the London School of Economics, KEA European Affairs, and CINT. The study examines trends, behaviours, and preferences in media consumption across the European Union to support the European Commission's...