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  • Search: subject:"Medien"
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Year of publication
Subject
All
Social Web 8,055 USA 3,731 United States 3,678 Online-Marketing 2,323 Internet marketing 2,244 Deutschland 1,982 Germany 1,693 Consumer behaviour 1,514 Konsumentenverhalten 1,514 Web 2.0 technologies 1,392 Web 2.0-Technologien 1,391 Mediennutzung 1,338 Media usage 1,336 Kommunikationsmedien 1,294 Communication media 1,293 Internet 1,153 Beziehungsmarketing 966 Relationship marketing 964 Viral marketing 942 Virales Marketing 942 Theorie 875 Theory 857 Brand management 768 Markenführung 767 Soziales Netzwerk 766 Öffentlichkeitsarbeit 681 Public relations 645 Neue Medien 640 Social network 625 E-Business 587 E-business 586 Kommunikation 580 Social media 562 social media 562 Wissensmanagement 559 Marketingmanagement 557 Medien 547 Marketing management 543 Knowledge management 535 Kundenintegration 527
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Online availability
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Free 3,678 Undetermined 563
Type of publication
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Article 9,319 Book / Working Paper 6,006 Journal 263 Other 5
Type of publication (narrower categories)
All
Article in journal 5,947 Aufsatz in Zeitschrift 5,947 Aufsatz im Buch 3,402 Book section 3,402 Graue Literatur 1,467 Non-commercial literature 1,467 Working Paper 920 Arbeitspapier 901 Hochschulschrift 782 Collection of articles of several authors 777 Sammelwerk 777 Thesis 597 Case study 494 Fallstudie 494 Aufsatzsammlung 350 Konferenzschrift 262 Ratgeber 171 Guidebook 158 Lehrbuch 149 Dissertation u.a. Prüfungsschriften 148 Conference proceedings 137 Amtsdruckschrift 132 Government document 132 Statistik 115 Conference paper 100 Konferenzbeitrag 100 Collection of articles written by one author 98 Sammlung 98 Statistics 98 Bibliografie enthalten 62 Bibliography included 62 Handbook 57 Handbuch 57 Forschungsbericht 39 Bibliografie 34 Bibliographie 30 Mehrbändiges Werk 30 Multi-volume publication 30 Glossar enthalten 26 Glossary included 26
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Language
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English 10,196 German 5,061 Undetermined 213 French 115 Spanish 40 Italian 27 Russian 18 Polish 16 Portuguese 16 Danish 6 Dutch 6 Swedish 5 Bulgarian 3 Norwegian 3 Serbian 3 Finnish 2 Croatian 2 Latvian 2 Chinese 2 Belarusian 1 Czech 1 Hungarian 1 Multiple languages 1 Slovak 1 Turkish 1 Ukrainian 1
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Author
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Wirtz, Bernd W. 31 Füller, Johann 28 Hess, Thomas 27 Kind, Hans Jarle 25 Bauer, Hans H. 23 Budzinski, Oliver 22 Kreutzer, Ralf T. 20 Law, Rob 20 Friedrichsen, Mike 19 Anderson, Simon P. 18 Dewenter, Ralf 18 Koch, Michael 18 Meckel, Miriam 18 Richter, Alexander 18 Tochtermann, Klaus 18 Kruse, Jörn 17 Möslein, Kathrin 17 Seufert, Wolfgang 17 Siegert, Gabriele 17 Pitt, Leyland F. 16 Schumann, Matthias 16 Becker, Wolfgang 15 Clement, Michel 15 Ströbel, Johannes C. 15 Waldfogel, Joel 15 Flavián Blanco, Carlos 14 Frey, Bruno S. 14 Krcmar, Helmut 14 Leimeister, Jan Marco 14 Pagel, Sven 14 Strömberg, David 14 Gentzkow, Matthew Aaron 13 Herstatt, Cornelius 13 Michelis, Daniel 13 Peitz, Martin 13 Petrova, Maria 13 Walsh, Gianfranco 13 Burmann, Christoph 12 Hajli, Nick 12 Hennig-Thurau, Thorsten 12
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Institution
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Springer Fachmedien Wiesbaden GmbH 113 IGI Global 71 Institut für Demoskopie Allensbach 67 Europäische Kommission 32 Nomos Verlagsgesellschaft 19 Books on Demand GmbH <Norderstedt> 17 OECD 15 Springer-Verlag GmbH 13 Verlag Dr. Kovač 11 Europäische Kommission / Generaldirektion Bildung und Kultur 10 Leipzig 10 Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland 8 Centre for Educational Research and Innovation 8 Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento 8 Technische Universität Dresden 8 Arbeitsgemeinschaft Media-Analyse 7 Deutsche Bücherei <Leipzig> 7 Information Resources Management Association 7 Leipziger Messeamt 7 Springer International Publishing AG 7 Bayerische Landeszentrale für Neue Medien 6 Bundesinstitut für Berufsbildung 6 Europarat / Audiovisuelle Informationsstelle 6 Europäische Kommission / Statistisches Amt 6 Handelskammer Leipzig 6 International Telecommunications Society 6 Kommission zur Ermittlung der Konzentration im Medienbereich 6 Media-Micro-Census GmbH <Frankfurt, Main> 6 Universität Leipzig 6 Direktorenkonferenz der Landesmedienanstalten 5 Friedrich-Naumann-Stiftung 5 Hamburger Forum Medienökonomie 5 Haufe-Lexware GmbH & Co. KG 5 Leipziger Messe 5 Springer Gabler <Firma> 5 Wiley-VCH 5 Campus Verlag 4 De Gruyter Oldenbourg 4 Deutschland / Bundeswehr / Universität Hamburg 4 Friedrich-Schiller-Universität Jena 4
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Published in...
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Journal of business research : JBR 126 Working paper / National Bureau of Economic Research, Inc. 85 Journal of advertising research 82 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 80 HMD : Praxis der Wirtschaftsinformatik 74 International journal of internet marketing and advertising : IJIMA 69 The journal of media economics 67 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 65 Research 61 Tourism management : research, policies, practice 60 Discussion paper / Centre for Economic Policy Research 59 Business horizons 54 Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences 53 International journal of electronic commerce : IJEC 52 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 52 Journal of retailing and consumer services 52 Psychology & marketing 52 Journal of marketing management : MM 51 Media-Perspektiven 49 Journal of marketing communications 48 Management information systems : mis quarterly 48 Technological forecasting & social change : an international journal 48 Journal of internet commerce 45 Journal of management information systems : JMIS 45 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 45 Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln 44 The journal of brand management : an international journal 44 Handbook of social media management : value chain and business models in changing media markets 41 JMM : the international journal on media management 41 CESifo working papers 38 Industrial marketing management : the international journal for industrial and high-tech firms 38 International journal of advertising : the quarterly review of marketing communications 38 Premier reference source 38 Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration 38 Journal of travel and tourism marketing 37 Web 2.0 : neue Perspektiven für Marketing und Medien 37 International journal of electronic marketing and retailing : IJEMR 36 Journal of business ethics : JOBE 36 International journal of hospitality management 35 Journal of electronic commerce research : JECR 34
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Source
All
ECONIS (ZBW) 14,142 USB Cologne (EcoSocSci) 1,325 USB Cologne (business full texts) 44 EconStor 37 ArchiDok 25 BASE 11 RePEc 9
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Showing 1 - 10 of 15,593
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie (ed.); Heun, Thomas (ed.) - 2020 - 2., überarbeitete und erweiterte Auflage
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Einfluss massenmedialer und interpersonaler Kommunikation : die Relevanzbeurteilung von Ereignissen am Beispiel der Fußball-EM 2016
Hoffmann, Anne-Christin - 2019
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Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie
Murschetz, Paul - 2019
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"Essays on the role of content in digital marketing communications"
Sander, Verena - 2019
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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
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Platform capitalism in India
Athique, Adrian (ed.); Parthasarathi, Vibodh (ed.) - International Association for Media and Communication … - 2020
This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of...
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Persistent link: https://www.econbiz.de/10012245080
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Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.; De Villiers, Rouxelle - In: Journal of retailing and consumer services 54 (2020), pp. 1-14
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Im Bund mit der Kultur : Kultur- und Medienpolitik der Bundesregierung
Grütters, Monika (ed.) - Deutschland <Bundesrepublik> / Presse- und Informationsamt - 2018 - Stand: Juli 2018
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A cross-cultural study of the competition between online and offline media using a two-sided market approach : the media revenue niche dimension
Lee, Junwon; Ji, Sung Wook - 2018
Persistent link: https://www.econbiz.de/10012012565
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Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina
Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57
Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. Although online advertising methods are a relatively new...
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