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~isPartOf:"Journal of marketing management : MM"
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Social Web
71
Social web
71
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
25
Online-Marketing
25
Brand management
20
Markenführung
20
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17
Virales Marketing
17
social media
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11
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Dessart, Laurence
3
Calder, Bobby J.
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Denegri-Knott, Janice
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Dholakia, Nikhilesh
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Gironda, John T.
2
Golf-Papez, Maja
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Kerrigan, Finola
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Korgaonkar, Pradeep K.
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Malthouse, Edward C.
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Marbach, Julia
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Molesworth, Mike
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Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Reyes, Ian
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Abosag, Ibrahim
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Arvidsson, Adam
1
Barn, Sukhbinder S.
1
Beatty, Susan F.
1
Bell, Jim
1
Bianchi, Constanza
1
Bogt, Tom ter
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Bourlakis, Michael
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Breitsohl, Jan Christian
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Carlson, Jeffrey R.
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Chiang, Chang-Tang
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Choi, Jiho
1
Clark, Moira
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
458
SpringerLink / Bücher
269
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
141
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Springer eBook Collection
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
NBER working paper series
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Journal of advertising research
98
Psychology & marketing
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of marketing communications
93
Working paper / National Bureau of Economic Research, Inc.
92
Business horizons
91
CESifo working papers
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
Management science : journal of the Institute for Operations Research and the Management Sciences
85
International journal of hospitality management
84
NBER Working Paper
81
Electronic commerce research
79
Journal of travel and tourism marketing
75
HMD : Praxis der Wirtschaftsinformatik
74
Journal of media business studies
74
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Discussion papers / CEPR
70
Journal of information & knowledge management : JIKM
69
Research
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
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ECONIS (ZBW)
79
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1
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
2
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
3
The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.
;
Kalafatis, Stavros P.
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
6
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
7
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
8
From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
Saved in:
9
A netnographic sensibility : developing the netnographic/social listening boundaries
Reid, Emma
;
Duffy, Katherine
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
Saved in:
10
Online piracy in the context of routine activities and subjective norms
Petrescu, Maria
;
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 314-346
Persistent link: https://www.econbiz.de/10011883373
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