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~subject:"Internet marketing"
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Subject
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Internet marketing
Social Web
19,774
Social web
19,774
Online-Marketing
5,984
Consumer behaviour
4,896
Konsumentenverhalten
4,896
Kommunikationsmedien
3,165
Communication media
3,164
Soziales Netzwerk
2,426
Deutschland
2,276
Social network
2,255
Internet
2,158
Viral marketing
2,155
Virales Marketing
2,154
Beziehungsmarketing
2,078
Relationship marketing
2,077
Electronic Commerce
2,056
Germany
1,961
E-commerce
1,935
Brand management
1,826
Markenführung
1,826
Web 2.0 technologies
1,729
Web 2.0-Technologien
1,727
Social media
1,665
Mediennutzung
1,651
Media usage
1,649
social media
1,573
Digitalisierung
1,505
Online retailing
1,458
Online-Handel
1,458
Mediensektor
1,455
Media industries
1,453
Digitization
1,408
USA
1,377
United States
1,314
Theorie
1,242
Theory
1,223
Öffentlichkeitsarbeit
1,176
Public relations
1,134
Media coverage
1,076
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All
Undetermined
3,022
Free
1,002
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Article
4,549
Book / Working Paper
1,330
Journal
7
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All
Article in journal
4,065
Aufsatz in Zeitschrift
4,065
Aufsatz im Buch
489
Book section
489
Graue Literatur
153
Non-commercial literature
153
Arbeitspapier
104
Working Paper
104
Collection of articles of several authors
102
Sammelwerk
102
Ratgeber
90
Guidebook
85
Case study
79
Fallstudie
79
Aufsatzsammlung
74
Hochschulschrift
67
Conference paper
58
Konferenzbeitrag
58
Thesis
32
Lehrbuch
26
Textbook
21
Konferenzschrift
19
Collection of articles written by one author
11
Sammlung
11
Handbook
10
Handbuch
10
Glossar enthalten
9
Glossary included
9
Amtsdruckschrift
7
Conference proceedings
7
Government document
7
Einführung
3
Festschrift
2
Mikroform
2
Advisory report
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Gutachten
1
Interview
1
Market information
1
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English
5,511
German
370
French
4
Polish
3
Spanish
3
Swedish
2
Author
All
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Rita, Paulo
13
Filieri, Raffaele
12
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Loureiro, Sandra Maria Correia
12
Hajli, Nick
11
Sabatini, Fabio
11
Bigné Alcañiz, J. Enrique
10
Karjaluoto, Heikki
10
Schweidel, David A.
10
Scott, David Meerman
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kumar, Vikas
9
Martínez-López, Francisco J.
9
Ryan, Damian
9
Skiera, Bernd
9
Tan, Yong
9
Ahuja, Vandana
8
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Hudders, Liselot
8
Ko, Eunju
8
Moe, Wendy W.
8
Pitt, Leyland F.
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Seo, Yuri
8
Tuten, Tracy L.
8
Vrontis, Demetris
8
Yoon, Sukki
8
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
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Institution
All
Springer Fachmedien Wiesbaden
24
IGI Global
10
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Springer Gabler <Firma>
4
Wiley-VCH
4
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Academy of Advertising
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Frankfurt School Verlag GmbH
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Published in...
All
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of advertising : the review of marketing communications
61
Journal of marketing communications
61
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
International journal of hospitality management
46
Business horizons
44
The journal of product & brand management
43
Information systems research : ISR
42
Journal of internet commerce
41
SpringerLink / Bücher
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of management information systems : JMIS
39
Cogent business & management
35
International journal of technology marketing : IJTMkt
35
Journal of advertising research
33
Marketing intelligence & planning
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
Journal of marketing
28
International journal of contemporary hospitality management
27
Journal of promotion management : JPM
27
Journal of strategic marketing
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Young consumers : insight and ideas for responsible marketers
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
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Source
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ECONIS (ZBW)
5,882
USB Cologne (EcoSocSci)
4
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
3
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
4
Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora
;
Caro-González, Francisco Javier
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 927-945
Persistent link: https://www.econbiz.de/10014437266
Saved in:
5
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
6
Older audiences and digital media : focus on Romania
Ivan, Loredana
;
Schiau, Ioana
- In:
Management dynamics in the knowledge economy
6
(
2018
)
3/21
,
pp. 423-447
Persistent link: https://www.econbiz.de/10012118691
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
9
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
10
Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
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