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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
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Beziehungsmarketing
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Boutsouki, Christina
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Rita, Paulo
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Antoniadis, Ioannis
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Bao, Tong
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Duh, Helen Inseng
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Erkan, Ismail
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Greve, Goetz
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Ha, Louisa
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Hatzithomas, Leonidas
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Logan, Kelty
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Moro, Sérgio
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1
Abuljadail, Mohammad
1
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Aghniadi
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1
Ansari, Azarnoush
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
458
SpringerLink / Bücher
269
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
141
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Springer eBook Collection
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
NBER working paper series
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Journal of advertising research
99
Psychology & marketing
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of marketing communications
93
Working paper / National Bureau of Economic Research, Inc.
92
Business horizons
91
CESifo working papers
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
Management science : journal of the Institute for Operations Research and the Management Sciences
85
International journal of hospitality management
84
NBER Working Paper
81
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
HMD : Praxis der Wirtschaftsinformatik
74
Journal of media business studies
74
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Discussion papers / CEPR
70
Journal of information & knowledge management : JIKM
69
Research
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
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ECONIS (ZBW)
150
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
3
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
4
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
5
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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