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Social Web
11,232
Social web
11,232
Online-Marketing
4,027
Internet marketing
4,025
Consumer behaviour
3,692
Konsumentenverhalten
3,692
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1,614
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1,614
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1,536
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1,497
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1,497
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1,491
Soziales Netzwerk
1,490
social media
1,376
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1,355
Markenführung
1,355
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1,070
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1,069
Online retailing
1,063
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1,063
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1,040
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1,040
Brand image
818
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818
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784
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660
Digitization
659
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651
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650
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646
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644
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635
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635
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604
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604
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592
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591
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530
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530
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Dwivedi, Yogesh Kumar
28
Law, Chun Hung Roberts
23
Füller, Johann
20
Loureiro, Sandra Maria Correia
20
Filieri, Raffaele
19
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Flavián Blanco, Carlos
17
Tan, Yong
17
Qiu, Liangfei
16
Bigné Alcañiz, J. Enrique
15
Laurell, Christofer
15
Vrontis, Demetris
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Kane, Gerald C.
14
Ruyter, Ko de
14
Akram, Umair
13
Dennis, Alan
13
Hennig-Thurau, Thorsten
13
Ko, Eunju
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Casaló, Luis V.
12
Hinz, Oliver
12
Hudders, Liselot
12
Lu, Yaobin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Schweidel, David A.
12
Wirtz, Bernd W.
12
Ye, Qiang
12
Berthon, Pierre R.
11
Dolen, Willemijn M. van
11
Etter, Michael
11
Hess, Thomas
11
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19
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1
Asian Development Bank
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1
Europäische Gemeinschaften / Rat
1
Europäische Kommission / Vertretung in Deutschland
1
Europäischer Ausschuss der Regionen
1
International Society for Professional Innovation Management
1
Nuclear Energy Agency
1
OECD / Directorate for Science, Technology and Industry / Committee on Information, Computer and Communications Policy
1
Symposium: Das Europäische Meinungsbild - eine Diskussion zwischen Wissenschaft, Politik und Publizistik <1998, Bonn>
1
UNICEF
1
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Journal of business research : JBR
458
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
150
Information systems research : ISR
141
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Journal of advertising research
98
Psychology & marketing
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of marketing communications
93
Business horizons
91
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Electronic commerce research
79
Journal of marketing management : MM
79
HMD : Praxis der Wirtschaftsinformatik
73
Journal of media business studies
72
International journal of electronic commerce : IJEC
71
Journal of travel and tourism marketing
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
Journal of promotion management : innovations in planning and applied research
67
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
The journal of brand management : an international journal
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
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ECONIS (ZBW)
13,723
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
3
Effects of greenwashing on financial performance : moderation through local environmental regulation and media coverage
Li, Wei
;
Li, Weining
;
Seppänen, Veikko
;
Koivumäki, Timo
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 820-841
Persistent link: https://www.econbiz.de/10014266720
Saved in:
4
Media coverage and corporate tax burden in Spain
Bona-Sánchez, Carolina
;
Pérez-Alemán, Jerónimo
; …
- In:
Revista de Contabilidad
26
(
2023
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10013498919
Saved in:
5
It's the news, stupid! : the relationship between news attention, literacy, trust, greenwashing perceptions, and sustainable finance investment in Switzerland
Strauß, Nadine
;
Krakow, Jonathan
;
Chesney, Marc
- In:
Journal of sustainable finance & investment
13
(
2023
)
4
,
pp. 1480-1505
Persistent link: https://www.econbiz.de/10014373730
Saved in:
6
Social media as a tool of political communication
Słomski, Wojciech
- In:
European research studies
26
(
2023
)
2
,
pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
Saved in:
7
Influential news and policy-making
Vaccari, Federico
- In:
Economic theory
76
(
2023
)
4
,
pp. 1363-1418
Persistent link: https://www.econbiz.de/10014426104
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8
The role of local news in constructing media legitimacy : how news media frames the sociopolitical efforts of multinational corporations in host countries
Marschlich, Sarah
;
Ingenhoff, Diana
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014493948
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9
Initial public offerings and the power of media in times of uncertainty : evidence from the COVID-19 pandemic
Ra-Pee Pattanapanyasat
;
Aim-Orn Jaikengkit
- In:
Creative business and sustainability journal
44
(
2022
)
1
,
pp. 61-82
Persistent link: https://www.econbiz.de/10014250655
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10
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
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