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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Media usage
10
Mediennutzung
10
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
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Gangadharbatla, Harshavardhan
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Han, Kyoo-Hoon
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Hopp, Tobias
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Lee, Eunmi
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International journal of internet marketing and advertising : IJIMA
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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ECONIS (ZBW)
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
3
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
4
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009535758
Saved in:
5
Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10009535759
Saved in:
6
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
7
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Saved in:
8
The effect of counterproductive time on online task completion
Nantel, Jacques
;
Sénécal, Sylvain
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 246-259
Persistent link: https://www.econbiz.de/10003896302
Saved in:
9
PVRs and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003560322
Saved in:
10
Internet users' attitude and behavioural intention on ebranding
Lee, Kelvin
;
Miller, Kenneth E.
- In:
International journal of internet marketing and …
3
(
2006
)
4
,
pp. 335-354
Persistent link: https://www.econbiz.de/10003444436
Saved in:
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