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Search: subject:"Mediennutzung"
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Media usage
8
Mediennutzung
8
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Multimedia
2
South Korea
2
Südkorea
2
USA
2
United States
2
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2
Werbewirkung
2
Children
1
Comparison
1
Decision under uncertainty
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Deutschland
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Digital media
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Digitale Medien
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Entscheidung unter Unsicherheit
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Experiment
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Fernsehprogramm
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Germany
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Human-machine system
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Internet
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Japan
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Jugendliche
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Kinder
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Mensch-Maschine-System
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Mobilkommunikation
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Mobiltelefon
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Motivation
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Psychologie
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Psychology
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Social Web
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Blodgett, Jeffrey G.
1
Bäck, Anna-Maria
1
Coulter, Keith S.
1
Garaus, Marion
1
Im, Seunghee
1
Kaltcheva, Velitchka D.
1
Kim, Gil Son
1
Kim, Kyung Hoon
1
Kim, Myung Soo
1
Ko, Eunju
1
Lee, Doo-Hee
1
Martin, Jolie M.
1
Norton, Michael I.
1
Oh, Jungsuk
1
Park, Se-Bum
1
Patino, Anthony
1
Rose, Gregory
1
Rose, Mei
1
Schellhase, Ralf
1
Smith, Michael F.
1
Takahashi, Ikuo
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Taylor, Charles Raymond
1
Wagner, Udo
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Psychology & marketing
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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ECONIS (ZBW)
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1
The effect of media multitasking on advertising message effectiveness
Garaus, Marion
;
Wagner, Udo
;
Bäck, Anna-Maria
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
Saved in:
2
How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
Saved in:
3
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
4
The effects of interface design and age on children's information processing of Web sites
Rose, Mei
;
Rose, Gregory
;
Blodgett, Jeffrey G.
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
Saved in:
5
Shaping online consumer choice by partitioning the web
Martin, Jolie M.
;
Norton, Michael I.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 908-926
Persistent link: https://www.econbiz.de/10003896808
Saved in:
6
Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee
;
Im, Seunghee
;
Taylor, Charles Raymond
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 692-710
Persistent link: https://www.econbiz.de/10003748358
Saved in:
7
An examination of factors influencing consumer adoption of short message service (SMS)
Kim, Gil Son
;
Park, Se-Bum
;
Oh, Jungsuk
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 769-786
Persistent link: https://www.econbiz.de/10003757438
Saved in:
8
A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon
;
Ko, Eunju
;
Takahashi, Ikuo
; …
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 806-820
Persistent link: https://www.econbiz.de/10003757445
Saved in:
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