Search Results - subject:"Mega-Events"

Did you mean: subject:"mega-event" (1,862 results)

Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis

Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777

Persistent link: https://www.econbiz.de/10015051754

A longitudinal study of the impact of the Tokyo 2020 Olympics on Japanese residents' support : the mediating role of social well-being

Sato, Shintaro; Kinoshita, Keita; Funahashi, Hiroaki; … - In: Journal of destination marketing & management : JDMM 34 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015583683

Flexible scheduling of customized bus for green mega-events : a distributionally robust optimization approach

An, Xiaojie; Li, Xiang; Zhang, Bowen - In: Computers & operations research : an international journal 185 (2026), pp. 1-28

Persistent link: https://www.econbiz.de/10015519892

Tokyo 2020 and diversity attitudes of young residents: A latent change score analysis of effects of event identification

Inoue, Yuhei; Yoshida, Masayuki; Swanson, Steve; … - In: Annals of Tourism Research Empirical Insights 4 (2023) 1, pp. 1-10

underscore the importance of strengthening residents' social identification to expand the capacity of mega-events for diversity …

Persistent link: https://www.econbiz.de/10015610461

Tokyo 2020 and diversity attitudes of young residents : a latent change score analysis of effects of event identification

Inoue, Yuhei; Yoshida, Masayuki; Swanson, Steve; … - In: Annals of tourism research empirical insights 4 (2023) 1, pp. 1-10

underscore the importance of strengthening residents' social identification to expand the capacity of mega-events for diversity …

Persistent link: https://www.econbiz.de/10015610930

Fußballfieber, Konzertjubel und Urlaubsreisen : Einfluss von Groß- und Megaevents auf die Urlaubsreiseplanung

Bellmann, Charlotte; Naschert, Lisa - 2025

The present study examines the influence of major and mega events on the holiday travel planning of the German resident …

Persistent link: https://www.econbiz.de/10015611856

Examining the relationship between pre-sport mega-event programming and physical activity participation

Alshamari, Saad; Shapiro, Stephen L.; Dastrup, Ryan - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 705-728

Persistent link: https://www.econbiz.de/10015272597

Fußballfieber, Konzertjubel und Urlaubsreisen: Einfluss von Groß- und Megaevents auf die Urlaubsreiseplanung

Bellmann, Charlotte; Naschert, Lisa - 2025

The present study examines the influence of major and mega events on the holiday travel planning of the German resident …

Persistent link: https://www.econbiz.de/10015614571

Do people feel healthier after holding sports mega-events? : evidence from the 2010 Guangzhou Asian Games

Wang, Yangjie; Sun, Cuicui; Wang, Jinxian; Mao, Xiaoyan - In: Journal of sports economics 25 (2024) 5, pp. 583-609

Persistent link: https://www.econbiz.de/10014581373

Examining the relationship between pre-sport mega-event programming and physical activity participation

Alshamari, Saad; Shapiro, Stephen L.; Dastrup, Ryan - In: Sport, Business and Management: An International Journal 14 (2024) 5/6, pp. 705-728

in enhancing physical activity, which is a critical aspect of the social impact of sport mega-events. Research … will exist in other host countries as well as with other sport mega-events. Additionally, our study was quantitative; it is … activity, which is a critical aspect of the social impact of sport mega-events. By leveraging pre-event programming, host …

Persistent link: https://www.econbiz.de/10015355838