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~subject:"Social Media"
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Social Media
Meinungsführer
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Consumer behaviour
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Interpersonale Kommunikation
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Marketing
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Consumer goods marketing
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Experimentelle Wirtschaftsforschung
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Fashion
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Influencer
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Kaufentscheidung
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Kommunikationsmodell
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Virales Marketing
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Farouq, Jasmin
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Managing influencer marketing cooperations
Farouq, Jasmin
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2022
Persistent link: https://www.econbiz.de/10013348933
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Opinion leadership and influence in online environments
Wiesner, Anja
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2009
Persistent link: https://www.econbiz.de/10003851846
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