awareness through memory‐based mechanisms, and they offer actionable insights for marketers aiming to improve brand recall by …

organizational memory. The theoretical rationale underlies a recursive relationship among enabling conditions of project knowledge … management, organizational learning and memory. Design/methodology/approach This research employs a qualitative descriptive … view that incorporates the conditions required to manage project knowledge, organizational learning and memory. The …

organizational memory. The theoretical rationale underlies a recursive relationship among enabling conditions of project knowledge … management, organizational learning and memory. Design/methodology/approach This research employs a qualitative descriptive … view that incorporates the conditions required to manage project knowledge, organizational learning and memory. The …

capitalise on knowledge within the EE environment by using a transactive memory system lens. Design/methodology/approach This … transactive memory processes (i.e. knowledge specialisation, credibility and coordination) and structures (i.e. differentiated … interplay between the EE and the transactive memory system’s processes and structures. …