Purpose The aim of the research is to evaluate different modality for product reviews presentation and its impact on users' performance, purchase intention and enjoyment. Design/methodology/approach The study utilized an experimental approach with 48 opportunistic participants in three groups...

Despite the growth in CRM installations, e-CRM projects still have a significant failure rate, even after substantial investments in CRM technology. High rates of failure mean that the current requirements for developing and designing CRM need to be analysed. It's not enough to just look at data...

AI systems are becoming increasingly complex and human-like, and we interact with them more and more frequently. How does perceived human-likeness affect trust in AI systems? And what makes AI systems appear human in the first place? In a scoping review, we first examined the relationship...