Moingeon, Bertrand; Bayle-Cordier, Julie - HEC Paris (École des Hautes Études Commerciales) - 2014
This paper focuses on changes in leadership’s discourse about the "triple bottom line" in Ben & Jerry’s ice cream from its founding days through to its acquisition by and integration into Unilever. For this study, the authors analyzed CEO claims about "who we are" from their letters in...