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Search: subject:"Message focus"
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The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
Franke, Claudia
;
Gröppel-Klein, Andrea
- In:
Journal of business research : JBR
185
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015147955
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Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
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