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  • Search: subject:"Messe"
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Year of publication
Subject
All
Messe 555 Trade fair 508 Messe <Wirtschaft> 297 Deutschland 211 Germany 110 Ausstellung 109 Messe und Ausstellung 101 Messebeteiligung 73 Trade fair participation 71 Marketingmanagement 64 Marketing management 63 Marketing 60 Veranstaltungswirtschaft 58 Event sector 51 Technik 51 B-to-B-Marketing 40 Business-to-business marketing 40 Geschichte 40 Leipzig 34 Theorie 29 Europa 28 Theory 28 Consumer behaviour 27 Event-Marketing 27 Konsumentenverhalten 27 Tourismus 24 Innovation 23 Messemarketing 23 Welt 23 World 23 Lieferantenmanagement 22 Supplier relationship management 22 Frankreich 21 Paris 21 Europe 20 Knowledge transfer 20 USA 20 Wien 20 Wissenstransfer 20 Beziehungsmarketing 19
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Online availability
All
Undetermined 111 Free 103 CC license 7
Type of publication
All
Book / Working Paper 553 Article 358 Journal 63
Type of publication (narrower categories)
All
Article in journal 169 Aufsatz in Zeitschrift 169 Aufsatz im Buch 107 Book section 107 Graue Literatur 77 Non-commercial literature 77 Hochschulschrift 63 Ausstellungskatalog 52 Thesis 38 Konferenzschrift 36 Working Paper 30 Arbeitspapier 26 Bibliografie enthalten 25 Bibliography included 25 Collection of articles of several authors 20 Dissertation u.a. Prüfungsschriften 20 Sammelwerk 20 Aufsatzsammlung 19 Article 11 Amtsdruckschrift 9 Government document 9 Advisory report 8 Gutachten 8 Case study 7 Fallstudie 7 Conference proceedings 6 Verzeichnis 6 Ratgeber 5 Statistik 5 Bildband 4 Conference paper 4 Festschrift 4 Guidebook 4 Konferenzbeitrag 4 No longer published / No longer aquired 4 Wörterbuch 4 Dictionary (multilingual) 3 Handbook 3 Handbuch 3 Market information 3
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Language
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German 516 English 343 Undetermined 106 French 33 Italian 5 Russian 5 Hungarian 3 Spanish 3 Czech 2 Norwegian 2 Multiple languages 1 Polish 1 Romanian 1 Serbian 1 Swedish 1
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Author
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Penzkofer, Horst 24 Bathelt, Harald 17 Weitzel, Günter 15 Kirchgeorg, Manfred 10 Ziegler, Rainer 9 Golfetto, Francesca 8 Rinallo, Diego 8 Zanger, Cornelia 8 Meffert, Heribert 7 Moser, Petra 7 Müller, Klaus 7 Gopalakrishna, Srinath 6 Mortsiefer, Joachim 6 Neven, Peter 6 Täger, Uwe Christian 6 Zeng, Gang 6 Farhangmehr, Minoo 5 Moutinho, Victor Ferreira 5 Sarmento, Maria 5 Simões, Cláudia 5 Arnold, Dieter 4 Kalka, Regine 4 Knoll, Thorsten 4 Müller-Hagedorn, Lothar 4 Peters, Michael 4 Prüser, Sven 4 Reis, Jose Guilherme Almeida dos 4 Silva, Pedro Mendonça 4 Stoeck, Norbert 4 Tafesse, Wondwesen 4 Ueding, Ralf 4 Varela, Gonzalo 4 Andersen, Eduard 3 Birnbrich, Manuel 3 Cooper, Russell W. 3 Danne, Silvia 3 Denzel, Markus A. 3 Domini, Giacomo 3 Edwards, Jeremy S. S. 3 Eickelpasch, Alexander 3
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Institution
All
Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft 19 Deutsche Messe AG 10 Weltausstellung <1873, Wien> 9 Springer Fachmedien Wiesbaden 6 Deutsche Messe- und Ausstellungs-Aktiengesellschaft <Hannover> 5 Deutsches Ausstellungs- und Messe-Amt <Berlin> 5 Deutsche Industrie-Messe 4 Ifo-Institut für Wirtschaftsforschung 4 Kölner Messe 4 Leipziger Messeamt 4 Weltausstellung <1867, Paris> 4 Deutschland / Bundesministerium für Wirtschaft 3 Exposition Coloniale Internationale <1931, Paris> 3 Gesellschaft Marktforschung 3 Leipziger Messe 3 Sächsisch-Thüringische Industrie- und Gewerbe-Ausstellung <1897, Leipzig> 3 Weltausstellung <1878, Paris> 3 Weltausstellung <1900, Paris> 3 Werberat der Deutschen Wirtschaft 3 Berliner Gewerbe-Ausstellung <1896, Berlin> 2 Eurohandelsinstitut 2 European Innovation Council and SMEs Executive Agency 2 Europäische Kommission / Generaldirektion Regionalpolitik und Kohäsion 2 Europäische Kommission / Statistisches Amt 2 Forschungsstelle für den Handel Berlin 2 Frauen-Museum <Bonn> 2 Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen 2 Hannover-Messe <1998, Hannover> 2 Hannover-Messe <1999, Hannover> 2 Jahresschau Deutscher Arbeit 2 National Bureau of Economic Research 2 Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre 2 Weltausstellung <1876, Philadelphia, Pa.> 2 Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz> 2 Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz> 2 Österreich-Ungarn / Commission für die Weltausstellung in Philadelphia 1876 2 American National Metric Council 1 Bleistift-Fabrik von A. W. Faber 1 Brněnské Veletrhy a Výstavy AS 1 Bundesarbeitsgemeinschaft Schule Wirtschaft 1
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Published in...
All
Trade show management : planning, implementing and controlling of trade shows, conventions and events 42 Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region 17 Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 15 Ifo Schnelldienst 14 Ifo-Schnelldienst 14 Industrial marketing management : the international journal for industrial and high-tech firms 12 Intereconomics : review of European economic policy 10 The journal of business & industrial marketing 10 ifo Schnelldienst 10 SpringerLink / Bücher 7 Europäische Hochschulschriften / 5 6 Göttinger handwerkswirtschaftliche Studien 6 International journal of hospitality management 6 Research 6 Schriften zu Marketing und Management 6 Veröffentlichungen des Deutschen Ausstellungs- und Messe-Amtes 6 Ifo-Studien zu Handels- und Dienstleistungsfragen 5 Journal of business-to-business marketing 5 Markenkommunikation und Beziehungsmarketing 5 Schriften zur Handelsforschung 5 Springer eBook Collection 5 Commmercial intelligence journal / Apple supplement 4 Economic geography 3 Edition / AUMA 3 European journal of marketing : EJM 3 Global spaces for local entrepreneurship : stretching clusters through networks and international trade fairs 3 Handbook of business-to-business marketing 3 Journal of business research : JBR 3 Journal of economic geography 3 Journal of promotion management : JPM 3 Schriftenreihe der HHL Leipzig Graduate School of Management 3 Tourism management : research, policies, practice 3 Working paper / National Bureau of Economic Research, Inc. 3 Zeitschrift für Wirtschaftsgeographie 3 essentials 3 Advances in business marketing : a research annual 2 Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag 2 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 2 Auma-Edition 2 BMWI-Dokumentation 2
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Source
All
ECONIS (ZBW) 820 USB Cologne (EcoSocSci) 117 RePEc 17 EconStor 15 USB Cologne (business full texts) 2 BASE 2 Other ZBW resources 1
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Showing 1 - 10 of 974
Did you mean: subject:"messen" (27,018 results)
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The future of B2B trade shows : drivers of transformation from a process view
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Industrial marketing management : the international … 129 (2025), pp. 151-165
Persistent link: https://www.econbiz.de/10015455003
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de/10015276403
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China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de/10015276550
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Is Trade Justice? Is Fair Trade Fair?
Booth, Philip - 2023
This paper discusses issues related to the fair trade and trade justice movements. It finds the arguments of the trade justice movement unconvincing and their policies damaging. It suggests that Christian clergy should be careful when discussing such issues
Persistent link: https://www.econbiz.de/10014347861
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - In: Journal of business-to-business marketing 30 (2023) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
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B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de/10014318814
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Exhibitionist Japan : the spectacle of modern development
Lockyer, Angus - 2025
From the second half of the nineteenth century, Japan has been a particularly enthusiastic user of exhibitions. Large-scale international exhibitions, including Osaka 2025, form only the tip of an iceberg comprising over 1,300 industrial, regional, and local exhibitions held in Japan over the...
Persistent link: https://www.econbiz.de/10015357490
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Have trade fairs recovered in the post-COVID era? : a comparative analysis of bleisure trends in Thessaloniki's trade fairs
Kourkouridis, Dimitris; Salepaki, Asimenia; Angelou, Ioannis - In: International journal of event and festival management 16 (2025) 1, pp. 107-124
Persistent link: https://www.econbiz.de/10015415157
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What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context
Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - In: Innovation & management review 19 (2022) 1, pp. 62-83
Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10013177500
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The effects of timing and order of government support mechanisms for SME exports
Tinits, Priit; Fey, Carl F. - In: Management international review : MIR ; journal of … 62 (2022) 2, pp. 285-323
Persistent link: https://www.econbiz.de/10013272945
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