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  • Search: subject:"Micro-level models"
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Subject
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Innovation diffusion 1 Marketing models 1 Micro-level models 1 Optimal control 1 Random search algorithms 1
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Free 1
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Book / Working Paper 1
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Undetermined 1
Author
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Cesare, Luigi De 1 Liddo, Andrea Di 1
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Society for Computational Economics - SCE 1
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Computing in Economics and Finance 2004 1
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RePEc 1
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Optimal marketing decisions in a micro-level framework
Cesare, Luigi De; Liddo, Andrea Di - Society for Computational Economics - SCE - 2004
A number of continuous models to explain the influence of some parameters (e.g. advertising) on the diffusion of an innovation have been proposed since the seminal paper by Bass (1969). Only some recent papers deal with both spatial and temporal features as, i.e., De Cesare et al. (2003). There...
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