Search Results - subject:"Mid-range theory"

Value co-destruction : problems and solutions

Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210

Persistent link: https://www.econbiz.de/10014512664

HRM in 21st century small organizations : a midrange typology to describe, contrast and contextualize the phenomenon

Kroon, Brigitte; Paauwe, Jaap - In: International journal of human resource management 33 (2022) 16, pp. 3224-3251

Persistent link: https://www.econbiz.de/10013370310

A general theory of marketing : Conceivable, elusive, or illusive

Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 177-183

Persistent link: https://www.econbiz.de/10014225833

Food for thought : recalls and outcomes

Wowak, Kaitlin D.; Craighead, Christopher W.; Ketchen, David - In: Journal of business logistics 43 (2022) 1, pp. 9-35

Persistent link: https://www.econbiz.de/10012818754

Advancing theory in marketing : insights from conversations in other disciplines

Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 73-84

Persistent link: https://www.econbiz.de/10012296600

IT consumerization and the transformation of IT governance

Gregory, Robert Wayne; Kaganer, Evgeny; Henfridsson, Ola; … - In: Management information systems : mis quarterly 42 (2018) 4, pp. 1225-1253

Persistent link: https://www.econbiz.de/10011951771

Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle

Brodie, Roderick J. - In: Journal of Services Marketing 31 (2017) 1, pp. 20-23

Purpose This study aims to explore how relationship marketing can sustain the position as a major domain for academic research and avoid premature stagnation. Design/methodology/approach The paper outlines a process in which theory informs empirical research and practice, and at the same time,...

Persistent link: https://www.econbiz.de/10014906133

Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle

Brodie, Roderick J. - In: The journal of services marketing 31 (2017) 1, pp. 20-23

Persistent link: https://www.econbiz.de/10011615627

Why different motives matter in sustaining online contributions

Peddibhotla, Naren B. - In: Electronic commerce research and applications 12 (2013) 2, pp. 90-102

Persistent link: https://www.econbiz.de/10010504886