Gavrilova, Tatiana; Alsufyev, Artem; Yanson, Anna-Sophia - In: Foresight-Russia 8 (2014) 2, pp. 56-70
-shaped visualization based on a mind mapping technique introduced by Tony Buzan. The authors’ approach amplifies Alexander Ostervalder … describing the same business model: a linear text, a Canvas business model by Osterwalder, and a business model mind mapping … template. We used Mindjet, the popular mind- mapping software, to conduct the experiment. Results confirmed the hypothesis that …