Homburg, Carsten; Hoppe, André; Schick, Roman; Braul, … - In: Review of Quantitative Finance and Accounting 57 (2021) 3, pp. 845-858
-oriented optimization of cost structures. We argue that this independence of preferences is not given until a minimum variant of a product … and differentiates between the costs necessary to produce a minimum variant and those related to product features beyond … this minimum variant. The customer-oriented optimization of the cost structure is then conducted only for those costs that …
