Search Results - subject:"Mobile Commerce"

Modelling mobile advertising, consumer response and mobile shopping behavior : a post COVID-19 pandemic perspective

Makudza, Forbes; Masaire, Rosemary Farayi; Makwara, Tendai - In: Cogent business & management 11 (2024) 1, pp. 1-18

This study investigated the impact of five mobile advertising strategies on consumer attention and interest to bolster mobile shopping. The study aimed to promote and enhance mobile shopping acceptance and usage. The stimulus-response of consumer attention and interest was modelled to directly...

Persistent link: https://www.econbiz.de/10015427210

Does COVID-19 pandemic motivate privacy self-disclosure in mobile fintech transactions? : a privacy-calculus-based dual-stage SEM-ANN analysis

Yuan, Yun-Peng; Tan, Garry Wei-Han; Ooi, Keng-Boon - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 2986-3000

Persistent link: https://www.econbiz.de/10015405920

Towards a digital native era in nutrition : introducing the m-format labeling

Bobe, Magdalena; Procopie, Roxana; Pamfilie, Rodica; … - In: Journal of business economics and management 25 (2024) 2, pp. 246-267

The advent of m-commerce has reinvented and simplified the shopping experience for the digital native generation. The following questions were the starting points for this research: is nutrition labeling important in purchase decisions? Could a new format for food nutrition labeling in...

Persistent link: https://www.econbiz.de/10014540588

South African young adult males' behavioural intentions when purchasing apparel via mobile apps

Correia, Miguel; Cunnningham, Nicole; Roberts-Lombard, … - In: South African journal of business management 55 (2024) 1, pp. 1-13

Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers who historically have not served this target...

Persistent link: https://www.econbiz.de/10015197807

Choosing product space : lessons from the app economy

Jamison, Mark A.; Yu, Byoungmin - 2026

Firms often choose with whom to compete and how similar or how different their products should be relative to those of their rivals. This paper investigates this issue in the app economy by studying the determinants of mobile app success. We leverage natural language processing and unsupervised...

Persistent link: https://www.econbiz.de/10015571954

Impulse buying : a systematic literature review and future research directions

Redine, Artem; Deshpande, Sameer; Jebarajakirthy, Charles; … - In: International journal of consumer studies 47 (2023) 1, pp. 3-41

Persistent link: https://www.econbiz.de/10014246593

Consumer value dimensions in conversational and mobile commerce

Schultz, Carsten D.; Kaiser, Saskia - In: Journal of Marketing Analytics 13 (2025) 3, pp. 587-605

Voice is becoming a frontline interface across the customer journey. However, the role of digital assistants, such as chatbots and voice assistants, in shopping remains underexplored and a comprehensive understanding of the value that these assistants provide is still missing. This study...

Persistent link: https://www.econbiz.de/10015492569

The effect of perceived corporate social responsibility on purchase intention in mobile commerce : mediating roles of trusting beliefs and satisfaction

Urinbaeva, Gulrukhsor; Khasanova, Dilfuzakhon; … - In: European journal of management and business economics : … 34 (2025) 4, pp. 443-459

the mobile commerce domain remains limited. Drawing on social exchange theory, the authors examined the mediating role of … trusting beliefs and satisfaction in the relationship between CSR and purchase intention in mobile commerce … mobile commerce setting by establishing mechanisms that explain the ways CSR influences purchase intention in the mobile …

Persistent link: https://www.econbiz.de/10015485830

Factors and patterns in mobile banking and payment services use in the United States

Sinha, Gaurav R.; Mehta, Raj Chirag; Kaittila, Anniina; … - In: Journal of financial services marketing 30 (2025) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10015486142

Consumer value dimensions in conversational and mobile commerce

Schultz, Carsten D.; Kaiser, Saskia - In: Journal of marketing analytics : JMA 13 (2025) 3, pp. 587-605

Persistent link: https://www.econbiz.de/10015486181