Iranmanesh, Mohammad; Senali, Madugoda Gunaratnege; … - In: Asia-Pacific Journal of Business Administration 16 (2024) 5, pp. 1067-1092
Purpose Understanding how to retain users of augmented reality (AR) shopping apps and to motivate them to purchase is vital to the success of AR apps. This study assessed the chain effect of AR attributes on purchase intention and reuse intention through cognitive and affective factors....