Aloysius, John A; Hoehle, Hartmut; Venkatesh, Viswanath - In: International Journal of Operations & Production Management 36 (2016) 4, pp. 467-486
Purpose – Mobile checkout in the retail store has the promise to be a rich source of big data. It is also a means to increase the rate at which big data flows into an organization as well as the potential to integrate product recommendations and promotions in real time. However, despite...
