Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro …-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the …, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to …