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  • Search: subject:"Multichannel Retailing"
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Year of publication
Subject
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Einzelhandel 55 Retail trade 55 Distribution channel 53 Vertriebsweg 53 Online retailing 42 Online-Handel 42 Consumer behaviour 40 Konsumentenverhalten 40 Multichannel retailing 35 E-commerce 31 Electronic Commerce 30 multichannel retailing 24 Multichannel strategy 17 Multikanalvertrieb 17 Beziehungsmarketing 16 Marketing management 16 Marketingmanagement 16 Relationship marketing 16 Internet marketing 8 Online-Marketing 8 Preismanagement 6 Pricing strategy 6 Brand 5 Brand management 5 Customer satisfaction 5 Game theory 5 Internet 5 Kundenzufriedenheit 5 Markenartikel 5 Markenführung 5 Spieltheorie 5 Einzelhandelspreis 4 Food retailing 4 Lebensmitteleinzelhandel 4 Mobile Business 4 Mobile business 4 Multichannel Retailing 4 Offline loyalty 4 Online loyalty 4 Retail price 4
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Online availability
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Undetermined 44 Free 6
Type of publication
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Article 61 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 54 Aufsatz in Zeitschrift 54 research-article 3 Aufsatz im Buch 2 Book section 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
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Language
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English 60 Undetermined 3
Author
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Cebollada, Javier 3 Frasquet Deltoro, Marta 3 Schramm-Klein, Hanna 3 Arce-Urriza, Marta 2 Avery, Jill 2 Breugelmans, Els 2 Campo, Katia 2 Caravella, Mary 2 Choi, Jeonghye 2 Emrich, Oliver 2 Lamey, Lien 2 Melis, Kristina 2 Miquel, Maria-José 2 Mollá Descals, Alejandro 2 Ruiz-Molina, Maria Eugenia 2 Steenburgh, Thomas J. 2 Steinmann, Sascha 2 Wagner, Gerhard 2 Çengel, Özgür 2 Abhishek, Vibhanshu 1 Agnihotri, Arpita 1 Ahmed, Waqas 1 Akter, Shahriar 1 Aw, Eugene Cheng-Xi 1 Ba, Sulin 1 Barnes, Donald C. 1 Barratt, Mark 1 Benedicktus, Ray L. 1 Bezes, Christophe 1 Bezic, Heri 1 Bilgicer, Tolga 1 Bodlaj, Mateja 1 Brady, Michael K. 1 Bulla, Ingo 1 Bulla, Jan 1 Cai, Yuanfeng 1 Cao, Lanlan 1 Cao, Wenbin 1 Chang, Meijing 1 Chang, Sue Ryung 1
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Institution
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Harvard Business School, Harvard University 1
Published in...
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Journal of retailing 8 Journal of retailing and consumer services 4 International Journal of Retail & Distribution Management 3 Journal of business research : JBR 3 Journal of marketing channels : ... distribution systems, strategy, and management 3 Electronic commerce research 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International journal of electronic commerce : IJEC 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 International journal of retail & distribution management 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Journal of marketing 2 Management science : journal of the Institute for Operations Research and the Management Sciences 2 Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey 2 The international review of retail, distribution and consumer research 2 Asia-Pacific journal of management research and innovation 1 Business Logistics in Modern Management 1 European retail research 1 HKIMR working paper 1 Harvard Business School Working Papers 1 Information systems and e-business management : ISeB 1 Information systems research : ISR 1 International journal of production research 1 International journal of retail and distribution management 1 Journal of business logistics : JBL 1 Journal of organizational computing and electronic commerce 1 Journal of service research : JSR 1 Journal of strategic marketing 1 Journal of the Academy of Marketing Science 1 Journal of the Operational Research Society 1 Marketing : ZFP ; journal of research and management 1 Marketing Science 1 Marketing science 1 Nankai business review international 1 The journal of applied business research 1 The journal of personal selling & sales management : JPSSM 1
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Source
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ECONIS (ZBW) 57 RePEc 3 Other ZBW resources 3
Showing 1 - 10 of 63
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The impact of offline store presence on digital sales : the moderating role of product functionality
Kim, Jeeyeon; Choi, Jeonghye; Chang, Sue Ryung; … - 2024
Persistent link: https://www.econbiz.de/10015095033
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Reselling or agency selling? : the strategic role of live streaming commerce in distribution contract selection
Wang, Qiang; Zhao, Nenggui; Ji, Xiang - In: Electronic commerce research 24 (2024) 2, pp. 983-1016
Persistent link: https://www.econbiz.de/10015062878
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Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
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Adapting to the digital marketplace : manufacturer channel selection in the age of consumer migration
Zhu, Jing; Nan, Xingchen; Tan, Adrian Chen Yang; Wu, Fen - In: Nankai business review international 16 (2025) 2, pp. 307-331
Persistent link: https://www.econbiz.de/10015415075
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Do "likes" in a brand community always make you buy more?
Liang, Chen; Wu, Ji; Li, Xinxin - In: Information systems research : ISR 35 (2024) 4, pp. 1681-1700
Persistent link: https://www.econbiz.de/10015193820
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Combined effect of the multichannel retailer's price self-matching strategy and channel role
Wei, Jie; Chang, Meijing - In: Journal of the Operational Research Society 74 (2023) 1, pp. 143-156
Persistent link: https://www.econbiz.de/10014231676
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Webrooming as the new retail experience : a smart-shopping perspective
Wu, ZiQiang; Aw, Eugene Cheng-Xi; Chuah, Stephanie Hui-wen - In: International journal of retail and distribution management 51 (2023) 6, pp. 736-754
Persistent link: https://www.econbiz.de/10014281101
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The impact of reverse logistics process coordination on third party relationship quality : a moderated mediation model for multichannel retailers in the fashion industry
Haq, Mahin; Moazzam, Muhammad; Khan, Abdul Salam; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303379
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Risk and return of online channel adoption in the banking industry
He, Dongwei; Ho, Chun-Yo; Xu, Li - 2020
Persistent link: https://www.econbiz.de/10012203644
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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