Search Results - subject:"Multichannel integration"

Unlocking the power of AI in CRM : a comprehensive multidimensional exploration

Alnofeli, Khadija Khamis; Akter, Shahriar; Yanamandram, … - In: Journal of innovation & knowledge : JIK 10 (2025) 3, pp. 1-23

Artificial intelligence (AI) is revolutionising customer relationship management (CRM) across various sectors, fundamentally altering strategic business operations. This study examines the capabilities of AI-powered CRM systems, drawing on empirical evidence arising from thematic analyses of 64...

Persistent link: https://www.econbiz.de/10015413877

Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance

Kolbe, Diana; Calderón Garcia, Haydée; Frasquet … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 115-127

Persistent link: https://www.econbiz.de/10012797117

Determinants of continuance usage of omnichannel banking in France : can gender and personal innovativeness make a difference?

Kaabachi, Souheila; Charfi, Ahmed Anis; Kpossa, … - In: Revue Gestion 2000 : management & prospective 39 (2022) 1, pp. 147-174

Persistent link: https://www.econbiz.de/10013253094

Multichannel integration along the customer journey : a systematic review and research agenda

Gao, Lily; Melero, Iguacel; Sesé, F. Javier - In: The service industries journal 40 (2020) 15/16, pp. 1087-1118

Persistent link: https://www.econbiz.de/10012403818

Multichannel integration quality : a systematic review and agenda for future research

Hossain, Tasnim M. Taufique; Akter, Shahriar; Uraiporn … - In: Journal of retailing and consumer services 49 (2019), pp. 154-163

Persistent link: https://www.econbiz.de/10012025842

A study towards the relation of customer relationship management customer benefits and customer satisfaction

Mohammadhossein, Nastaran; Mohammad Nazir Ahmad; Nor … - In: International journal of enterprise information systems … 10 (2014) 1, pp. 11-31

Persistent link: https://www.econbiz.de/10010404022