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  • Search: subject:"Multidimensional unfolding model"
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Year of publication
Subject
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Bayesian dimension selection 2 Multidimensional unfolding model 2 Weighted unfolding model 2 Bayes-Statistik 1 Bayesian inference 1 Bayesian multidimensional scaling 1 Brand management 1 Markenführung 1 Theorie 1 Theory 1 multidimensional unfolding model 1 multidimensional vector model 1 pharmaceutical marketing 1 preference heterogeneity 1 structural heterogeneity 1
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Undetermined 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2 Undetermined 1
Author
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DeSarbo, Wayne 3 Park, Joonwook 3 Chaiy, Seoil 2 Rajagopal, Priyali 2 Dillon, William 1 Dillon, William R. 1 Liechty, John 1
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Published in...
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Journal of Modelling in Management 1 Journal of modelling in management 1 Psychometrika 1
Source
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ECONIS (ZBW) 1 RePEc 1 Other ZBW resources 1
Showing 1 - 3 of 3
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A new bayesian spatial model for brand positioning
Park, Joonwook; Rajagopal, Priyali; Dillon, William R.; … - In: Journal of modelling in management 12 (2017) 3, pp. 404-431
Persistent link: https://www.econbiz.de/10011776922
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A new bayesian spatial model for brand positioning
Park, Joonwook; Rajagopal, Priyali; Dillon, William; … - In: Journal of Modelling in Management 12 (2017) 3, pp. 404-431
. This paper aims to address this important issue and proposes a new Bayesian multidimensional unfolding model for the …
Persistent link: https://www.econbiz.de/10014882090
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A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity
Park, Joonwook; DeSarbo, Wayne; Liechty, John - In: Psychometrika 73 (2008) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10005166430
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