Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Multilingual packaging"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Language
2
Mehrsprachigkeit
2
Multilingual packaging
2
Multilingualism
2
Packaging
2
Sprache
2
Verpackung
2
Brand image
1
Experiment
1
Foreign language
1
Fremdsprache
1
Green products
1
International retailing
1
Language familiarity
1
Markenimage
1
Processing fluency
1
Social crowding
1
Sustainable product
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Agarwal, Reeti
1
Hüttl-Maack, Verena
1
Joshi, Yatish
1
Li, Xi
1
Munz, Rafael
1
Tan, Fuqiang
1
Yaqub, Muhammad Zafar
1
more ...
less ...
Published in...
All
Journal of retailing
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Lost in translation? : how
multilingual
packaging
influences product evaluations by impeding consumers' processing fluency
Hüttl-Maack, Verena
;
Munz, Rafael
- In:
Journal of retailing
101
(
2025
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10015396549
Saved in:
2
Does
multilingual
packaging
influence purchasing in retail segment? : evidence from multiple experiments
Tan, Fuqiang
;
Li, Xi
;
Agarwal, Reeti
;
Joshi, Yatish
; …
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015101895
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
