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Search: subject:"Multimodal critical discourse analysis"
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Discourse theory
5
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Multimodal critical discourse analysis
4
Advertising
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3
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2
Gesundheit
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Multimodal Critical Discourse Analysis
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English
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O'Hagan, Lauren Alex
3
Ågren, Malin
2
Akhtar, Raja Nasim
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Malik, Ausima
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Journal of historical research in marketing
2
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
History of retailing and consumption
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Review of economics and development studies
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ECONIS (ZBW)
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Responsibilization as a return to collectivity? : legitimating the responsibilization of preparedness : the case of the Swedish Civil Contingencies Agency (MSB)
Ågren, Malin
- In:
Corporate communications : an international journal
29
(
2024
)
7
,
pp. 92-108
Persistent link: https://www.econbiz.de/10015272618
Saved in:
2
Responsibilization as a return to collectivity? Legitimating the responsibilization of preparedness: the case of the Swedish Civil Contingencies Agency (MSB)
Ågren, Malin
- In:
Corporate Communications: An International Journal
29
(
2024
)
7
,
pp. 92-108
multimodal
critical
discourse
analysis
(MCDA) is used to examine how the responsibilization of preparedness is legitimated in …
Persistent link: https://www.econbiz.de/10015341900
Saved in:
3
"Welcome to pure food city" : tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
15
(
2023
)
3
,
pp. 171-200
Persistent link: https://www.econbiz.de/10014456728
Saved in:
4
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
5
Blinded by science? : constructing truth and authority in early twentieth-century Virol advertisements
O'Hagan, Lauren Alex
- In:
History of retailing and consumption
7
(
2021
)
2
,
pp. 162-192
Persistent link: https://www.econbiz.de/10012801672
Saved in:
6
Role of cinema in identity construction in India and Pakistan after partition 1947
Malik, Ausima
;
Akhtar, Raja Nasim
- In:
Review of economics and development studies
5
(
2019
)
3
,
pp. 521-530
Persistent link: https://www.econbiz.de/10012054783
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