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  • Search: subject:"Multiplatform"
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Year of publication
Subject
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Multi-platform 4 Consumer behaviour 3 Konsumentenverhalten 3 Media usage 3 Mediennutzung 3 Social Web 3 Social web 3 Digital platforms 2 Ecosystems 2 Generative artificial intelligence (GAI) 2 Internet marketing 2 Multiplatform 2 Online-Marketing 2 TVR 2 Virtual assistants 2 audience crisis 2 convergence 2 factor reallocation 2 internet 2 multi-platform 2 multi-platform broadcasting 2 multiplatform 2 public service television 2 Aggregation 1 Artificial intelligence 1 Austauschtheorie 1 Bayes-Statistik 1 Bayesian inference 1 Bayesian multivariate model 1 Brand building 1 Business model 1 Business network 1 China 1 Communication media 1 Complementarity 1 Consumer attitudes 1 Coopetition 1 Creative destruction 1 Customer relationship management 1 Digital distribution 1
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Online availability
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Undetermined 10 Free 5 CC license 1
Type of publication
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Article 17
Type of publication (narrower categories)
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Article in journal 11 Aufsatz in Zeitschrift 11 research-article 2 Article 1
Language
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English 16 Undetermined 1
Author
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Doyle, Gillian 3 Alt, Rainer 2 MITU, Bianca 2 Schmidt, Rainer 2 Zimmermann, Alfred 2 Ahokangas, Petri 1 Bae, Young Han 1 Biggam, Ross 1 Bradlow, Eric T. 1 Chan-Olmsted, Sylvia M. 1 Dwyer, Tim 1 Fader, Peter 1 Feit, Elea McDonnell 1 Ham, Chang-Dae 1 Hayes, Jameson L. 1 Jason Oliver, John 1 Jiang, Peiqi 1 Kwak, Dae Hee 1 Lee, Joonghwa 1 Mohamed, Mahmoud 1 North, Steve 1 Pikkarainen, Minna 1 Sattelberger, Felix 1 Wang, Pengyuan 1 Williamson, Peter J. 1 Zhang, Marina Yue 1 Zhang, Sha 1
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Published in...
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Journal of media business studies 5 Electronic Markets 1 Electronic markets : EM ; the international journal of electronic commerce and business media 1 International journal of market research 1 Journal of Cultural Economics 1 Journal of business models : JOBM 1 Journal of marketing research : JMR 1 Nankai Business Review International 1 Sport marketing quarterly : preferred journal of the Sport Marketing Association 1 Strategic Direction 1 Technological forecasting & social change : an international journal 1
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Source
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ECONIS (ZBW) 11 BASE 2 Other ZBW resources 2 EconStor 1 RePEc 1
Showing 1 - 10 of 17
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Assistant platforms
Schmidt, Rainer; Alt, Rainer; Zimmermann, Alfred - In: Electronic Markets 33 (2023)
capabilities that define assistant platforms. The former comprise a multi-platform architecture, a declarative interface, and a … multi-platform ecosystem, while the latter include capabilities for composition, integration, prediction, and generativity …
Persistent link: https://www.econbiz.de/10015165650
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Complementors' coopetition-based business models in multiplatform ecosystems
Mohamed, Mahmoud; Ahokangas, Petri; Pikkarainen, Minna - In: Journal of business models : JOBM 11 (2023) 1, pp. 68-77
Multi-platform ecosystems (MPEs) are comprised of multiple platforms integrated to create and capture value together …
Persistent link: https://www.econbiz.de/10014427593
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Assistant platforms
Schmidt, Rainer; Alt, Rainer; Zimmermann, Alfred - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014437317
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Customers’ adoption of multiple platforms and retailers’ channel performance: evidence from Chinese fast-food industry
Jiang, Peiqi; Zhang, Sha - In: Nankai Business Review International 15 (2023) 4, pp. 561-577
purchase frequency, order size and spending. Findings The results of the log-linear regression model show that multiplatform … consumers are more profitable than single-platform consumers. For both existing and new consumers, multiplatform adoption would …, multiplatform adopters are more likely to buy less frequently, spend less per order and have lower total spending in the original …
Persistent link: https://www.econbiz.de/10015354424
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The emergence of multiplatform ecosystems : insights from China's mobile payments system in overcoming bottlenecks to reach the mass market
Zhang, Marina Yue; Williamson, Peter J. - In: Technological forecasting & social change : an … 173 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10013202658
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Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.; Kwak, Dae Hee - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
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ROMANIAN PUBLIC SERVICE TELEVISION: THE PURSUIT OF AUDIENCE IN A MULTI-PLATFORM CONTEXT
MITU, Bianca - 2015
News. This article offers an overview of the Romanian Public Service Television (TVR)’s multi-platform strategy and aims to … challenges and what is the future of the Romanian public service television in the age of multi-platform broadcasting? …
Persistent link: https://www.econbiz.de/10011316250
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ROMANIAN PUBLIC SERVICE TELEVISION: THE PURSUIT OF AUDIENCE IN A MULTI-PLATFORM CONTEXT
MITU, Bianca - 2015
News. This article offers an overview of the Romanian Public Service Television (TVR)’s multi-platform strategy and aims to … challenges and what is the future of the Romanian public service television in the age of multi-platform broadcasting? …
Persistent link: https://www.econbiz.de/10015336631
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Exploring sharing behaviors across social media platforms
Ham, Chang-Dae; Lee, Joonghwa; Hayes, Jameson L.; Bae, … - In: International journal of market research 61 (2019) 2, pp. 157-177
Persistent link: https://www.econbiz.de/10012172159
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Surviving the transition to "digital first" : new apps in Asian mobile internets
Dwyer, Tim - In: Journal of media business studies 12 (2015) 1/2, pp. 29-48
Persistent link: https://www.econbiz.de/10011518267
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