Borgström, Benedikte; Araujo, Luis; Hertz, Susanne - In: Logistics 9 (2025) 2, pp. 1-20
Background: Customer orders are key in developing logistics processes and in strategic developments of customer orientation. This paper investigates the notion of customer orientation. In the literature, the concept of customer is underdeveloped in that it is seen as a single object rather than...
