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Algorithm 1 Algorithmus 1 Artificial intelligence 1 Data quality 1 Database 1 Datenbank 1 Datenqualität 1 Ethics 1 Ethik 1 Internet marketing 1 Künstliche Intelligenz 1 NLP algorithm 1 Online-Marketing 1 RapidFuzz 1 data quality 1 database cleaning 1 digital marketing 1 ethical implications 1 levenshtein algorithm 1 personalization 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Huertas-Garcia, Ruben 1 Lengler, Jorge 1 Nascimento, Daniel Luiz de Mattos 1 Pons, Sergi 1
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Psychology & marketing 1
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Natural language processing algorithms to improve digital marketing data quality and its ethical implications
Pons, Sergi; Huertas-Garcia, Ruben; Lengler, Jorge; … - In: Psychology & marketing 42 (2025) 7, pp. 1946-1957
Persistent link: https://www.econbiz.de/10015464098
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