Purpose This study analyzes what type of influencer - microcelebrity or microinfluencer - is best suited to promoting healthy food brands and how that influence depends on consumers' healthy lifestyles. Design/methodology/approach An empirical study with a real healthy food brand was developed...

Mobile health apps (MHAs) provide users with exercise support and dietary recommendations. They also suggest a wide range of novel foods. However, some users may face food neophobia, a reluctance to try unfamiliar foods, as well as the "omnivore's paradox". Optimizing the features that promote...

This study applied the Psychosocial Norms Approach (PNA) to examine Gambian consumers' beliefs regarding consumption of functional foods (FFs), which contain health-promoting bioactive compounds and nutrients. A survey of Gambian consumers, stratified by age, gender, education, and FF knowledge,...

Over the last decade, there has been a growing demand for tools to support sustainable healthy lifestyles, including food choices. Through a survey, this study examined the influence of environmental nutrition information conveyed with aids such as nudges and traffic light labels through a...

Fish consumers are often challenged by tradeoffs between nutritional benefits and contaminant risks, which increase due to environmental pollution. Health campaigns and labeling initiatives can guide decision-making by providing information both on contaminant risk and nutritional value of a...