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  • Search: subject:"Native Advertisement"
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Subject
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Advertising 1 Advertising effects 1 Attitude 1 Consumer behaviour 1 Content Structure 1 Content Website 1 Display Advertisement 1 Foreign language 1 Fremdsprache 1 Konsumentenverhalten 1 Language 1 Mehrsprachigkeit 1 Multilingualism 1 Multimedia 1 Native Advertisement 1 News and Media Website 1 Print advertising 1 Printwerbung 1 Social Sharing 1 Sprache 1 Web Analytics 1 Web Design 1 Werbewirkung 1 Werbung 1 congruence 1 effectiveness 1 foreign language 1 native advertisement 1 print advertising 1
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Hilberink-Schulpen, Béryl 1 Hingle, Ashish 1 Hovsepian, Karen 1 Lawrence, Kelli 1 Lawrence, Natalie 1 Lee, Samuel 1 Morgia, Hannah 1 Nederstigt, Ulrike 1 Zhang, Sonya 1
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Published in...
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International Journal of Business Analytics (IJBAN) 1 Journal of international consumer marketing 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements
Zhang, Sonya; Lee, Samuel; Hovsepian, Karen; Morgia, Hannah - In: International Journal of Business Analytics (IJBAN) 5 (2018) 4, pp. 43-60
As more print media move to online, news and media websites have evolved with increasing complexity in content, design, and monetization strategies. In this article, the authors examined and reported the web design patterns of 150 leading news and media websites in six different categories: TV...
Persistent link: https://www.econbiz.de/10012043211
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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