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Search: subject:"Native advertising"
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Subject
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Advertising
55
Werbung
55
Advertising effects
46
Werbewirkung
46
Consumer behaviour
42
Konsumentenverhalten
42
Internet marketing
40
Online-Marketing
40
Native advertising
29
native advertising
24
Social Web
22
Social web
22
Sponsoring
7
Sponsorship
7
persuasion knowledge
7
Brand management
4
Corporate disclosure
4
Facebook
4
Influencer
4
Markenführung
4
Unternehmenspublizität
4
social media
4
Credibility
3
Experiment
3
Glaubwürdigkeit
3
Instagram
3
Mobile Marketing
3
Mobile marketing
3
Personalization
3
Social media
3
Sponsored content
3
Website
3
disclosure
3
online advertising
3
sponsorship transparency
3
Advertising regulation
2
Banner advertising
2
Cognition
2
Digital media
2
Digitale Medien
2
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Online availability
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Undetermined
52
Free
2
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Article
57
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
57
Aufsatz in Zeitschrift
57
Interview
1
Language
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English
55
German
2
Spanish
1
Author
All
Campbell, Colin L.
4
Poels, Karolien
4
Dens, Nathalie
2
Evans, Nathaniel J.
2
Gao, Ting (Lisa)
2
Huang, Yan
2
Kim, Eunice
2
Kim, Seunghyun
2
Krouwer, Simone
2
Paulussen, Steve
2
Yang, Yanwu
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Aribarg, Anocha
1
Bachmann, Philipp
1
Berlo, Zeph M. C. van
1
Bijmolt, Tammo H. A.
1
Bright, Laura F.
1
Brindisi, Jerry
1
Canfield, Jessica
1
Cauberghe, Veroline
1
Chatterjee, Prabirendra
1
Chen, Huan
1
Chen, Li
1
Choi, Dongwon
1
Chung, Yoo Jin
1
De Cicco, Roberta
1
De Keyzer, Freya
1
Dodoo, Naa Amponsah
1
Dong, Beibei
1
Eisenmann, Marianne
1
Fang, Eric
1
Farrell, Justine Rapp
1
Filippov, Stanislav A.
1
Fischbach, Sarah
1
Fombelle, Paul W.
1
Fullerton, Jami A.
1
Gal-Or, Esther
1
Geylani, Tansev
1
Grigsby, Jamie L.
1
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International journal of advertising : the review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
6
Journal of media business studies
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business & professional ethics journal
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of arts management
1
International journal of economics and financial issues : IJEFI
1
International journal of market research
1
Journal of advertising research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of social marketing : JSOCM
1
Marketing science
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Psychology & marketing
1
Redmarka : revista de marketing aplicado
1
Springer eBook Collection
1
The journal of product & brand management
1
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ECONIS (ZBW)
58
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of
58
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date (oldest first)
1
Destination advertising on youtube : effects of
native
advertising
and comment management on tourist perception
Shin, Seunghun
;
Kim, Taekyung
;
Hlee, Sunyoung
;
Koo, Chulmo
- In:
Journal of hospitality & tourism research : JHTR ; the …
49
(
2025
)
4
,
pp. 798-815
Persistent link: https://www.econbiz.de/10015421755
Saved in:
2
Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media
He, Yuanqiong
;
Qi, Zhou
;
Canfield, Jessica
;
Hong, Yuan
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015143965
Saved in:
3
"It adds something and costs you nothing." : news consumers on the value exchange of
native
advertising
and related responsibilities for news media
Luyckx, Dorien
;
Poels, Karolien
;
Smits, Tim
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10014511883
Saved in:
4
How do username and avatar affect people's engagement with
native
advertising
on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
5
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
6
Native
advertising
effectiveness : the role of congruence and consumer annoyance on clicks, bounces, and visits
LaBrecque, Alexander C.
;
Voorhees, Clay M.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
6
,
pp. 1692-1712
Persistent link: https://www.econbiz.de/10015192953
Saved in:
7
Native
advertising
and disinformation
López del Castillo Wilderbeek, Francisco Leslie
- In:
Redmarka : revista de marketing aplicado
25
(
2021
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013329818
Saved in:
8
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
9
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
10
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
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