Alfoqahaa, Sam - In: Future business journal 11 (2025) 1, pp. 1-19
This paper investigates how consumers' need for uniqueness-comprising avoidance of similarity, unpopular choice, and … consumers' need for affiliation on these purchase intentions. A convenience sampling method was employed to select participants … supported. The study found that consumers' need for uniqueness positively influences purchase intentions. Furthermore, it was …